Manitoba Blue Cross was born out of a desire to protect our fellow Manitobans during life's most unexpected and sometimes challenging moments. This remains our driving force today, and fuels our ongoing commitment to providing superior health and wellness benefits that are delivered with compassion and excellence in service.

As an independent and not for profit organization for over 40 years, we provide health, dental, employee assistance, disability, travel and life coverage to over half a million Manitobans.

At Manitoba Blue Cross, our people are the key to our success! Consider becoming part of our team of professionals committed to providing exceptional customer service.

Join us as we serve our neighbours to support and strengthen our community.

Now hiring! Digital Marketing Content Creator

Are you a compelling writer with a passion for content creation? Come join our expanding team! Manitoba Blue Cross is looking for an experienced storyteller with a talent for producing marketing content that connects with audiences across all digital platforms.

As the digital marketing content creator, you will support the rewrite of our website and all ongoing digital content creation. You must be an excellent writer and editor with strong computer skills and the ability to learn new digital platforms, software and programs as technology advances. You must also be a strategic thinker and savvy marketer with the ability to create targeted content that resonates with a variety of different audiences.

RESPONSIBILITIES:

• Supports the development and execution of content marketing strategy for the Manitoba Blue Cross website, including writes, reviews, edits and updates content.
• Develops content solutions to improve the online customer experience and optimize product and service promotion.
• Creates and/or sources engaging and relevant blog, news, article and video content for a variety of audiences.
• Creates concise, eye-catching, and creative social posts that engages audiences on various social platforms.
• Supports the creative team with copywriting for promotional materials.
• Supports with the development and circulation of email marketing campaigns.

SKILLS / QUALIFICATIONS / EXPERIENCE:

• 3-5 years of content marketing experience with portfolio of work provided upon request.
• University degree or college diploma in English, communications, marketing or similar field.
• Demonstrates excellence in writing, proofreading and editing.
• Demonstrates an understanding of content marketing fundamentals, social networking communications and effective copywriting techniques.
• Strong interpersonal skills with the ability to work effectively in a team environment
• Experience with the development and/or sourcing of health and wellness content is an asset.
• Experience with the development of video content is an asset.
• Experience with Adobe Creative Cloud and Microsoft Office 365 suite is an asset.
We offer competitive salary, a generous employer-paid benefits package, a flex work schedule, generous vacation, and a health and wellness program with an on-site fitness centre. We are committed to creating a rewarding environment to foster learning and development for our staff. If you are interested in joining our team, please forward a resume and cover letter, indicating salary expectations, by December 7.

Thank you for your interest, we look forward to reviewing your application.

All qualified applicants will receive consideration for employment without regard to race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability and conviction for an offence for which a pardon has been granted or in respect of which a record suspension has been ordered.