Since 1996 our people have been our number one priority: our staff and our customers. We are an award winning, employee owned company that has experienced 83% YOY growth in the last 5 years. Our customer base is expanding and so is our team. We deliver Business Solutions to mid-market companies in a broad range of industries in Canada and the United States. We are a Gold level partner with SAP for ERP software solutions (B1 & Business ByDesign), Amazon Web Services (AWS) and a Dell Boomi partner for Integration solutions (IPaaS), additionally we have our own developed products (IoT & FieldVu).

This is an 18-month Maternity Leave Coverage position with the potential for extension.

This year, VistaVu ranked on the 2020 Growth List as one of Canada's fastest-growing companies and recently won the BBB Torch Award for Ethics! We are looking for a talented Marketing Coordinator to join our growing team. Reporting to the Director of Marketing, the successful candidate for this role will have the opportunity to oversee all facets of the Marketing function, including but never limited to, WordPress website management, blog generation, video production, lead generation campaigns, graphic design, customer communications, events, and more.

If you are the A-player we are looking for, you will understand what the numbers are telling you, dig into areas of improvement, and put together a plan to generate more leads and connect with potential customers. You are very driven to succeed, comfortable with the freedom to create and explore new ideas, and most of all, have a love for all things marketing.

HOW DO YOU KNOW YOU ARE A FIT?

• You need a marketing background, but growth is a core value at VistaVu, so you are a quick learner and have a voracious appetite to develop your skills and go further.
• Your energy, creativity, and analytical capabilities bring new and exciting ideas to the table through interesting and engaging promotions that generate remarkable experiences.
• You love tracing the data, to understand the business and our products inside and out.
• You know who is connecting with us
• at what point they are engaging and where they are coming from. You thrive on designing campaigns to increase and improve these metrics.
• When you take on something, anyone can trust that it gets done flawlessly.
• As the Marketing Coordinator, you will have strong attention to detail, great organizational skills, as well as effective verbal and written communication skills.

WHAT WILL YOU BE DOING?

• Strategically leverage WordPress for website content updates and regular blog postings.
• Coordinate resources to produce customer testimonial videos and be responsible for internal training video creation and editing.
• Run lead generation campaigns, copywriting materials, sourcing images and ad creation, tracking results, inputting into CRM application and facilitating transition to sales.
• Leverage lead generation tools: i.e. HubSpot, LinkedIn Campaigns to maintain weekly and monthly reports and dashboards for Marketing KPI's and lead lifecycle stats.
• Coordinate company newsletter programs: content planning, copywriting, email setup and distribution.
• Run VistaVu social medial channels: Twitter, Facebook and LinkedIn.
• Manage SAP Business Development Funds (BDF) & Market Development Funds (MDF) claims programs.
• Assist with drafting and coordinating distribution services for press releases.
• Help with new product launches.
• Compile and update competitive intelligence on key competitors.
• Lead the coordination and schedule of VistaVu's lead generation webinars and prospect events.
• Lead client and digital events, including planning and tactical execution.
• Develop marketing materials, such as presentations, emails, and newsletters. Work with copywriting resources for product brochures, customer success stories, and website content.

WHAT SKILLS DO YOU NEED?

• 3+ years of experience in a Marketing/Communications role.
• Experience with tools such as: HubSpot, CRM (e.g. Salesforce), LinkedIn Campaigns, GoToWebinar is required.
• Experience with video editing programs, like Camtasia, iMovie and Adobe content creation programs i.e. Illustrator, InDesign.
• Experience working for an ERP i.e. SAP, Oracle, NetSuite, Microsoft partner or Solution Integrator is preferred.

WHAT'S IN IT FOR YOU?

• An environment of where we Embrace Change, are open to Growth, where we Trust each other while we create exceptional Client Experiences.
• Work with one of Deloitte's Technology Fast 50 companies.
• Work with one of the top SAP partners in North America.
• Gain valuable experience marketing to diversified industries like Industrial Field Services, Life Sciences, Component Manufacturing, Aerospace & Defense.
• Competitive Benefits