Life at Swoop

When you work for Swoop, you're part of something big. We're a small airline with a big dream of bringing Canadians the freedom to travel where life takes them. We are innovators, collaborators, risk-takers and entrepreneurs who act with integrity and always put safety first.

Whether you are painting the skies magenta on a Swoop Boeing 737-800 or working at our Calgary HQ, we all play a role in upholding our values, mission and most importantly, disrupting the Canadian aviation industry through affordable travel.

Swoop is wholly owned subsidiary of the WestJet Group but make no mistake, we march to the beat of our own drum. At Swoop, our-day-to-day operations are vastly different and deliberately separate, but carefully aligned to complement the big-picture strategy of the WestJet Group.

The Destination Marketing and Events Advisor (DMEA) at Swoop will be responsible for the succe ssful planning, execution, reporting and management of co

• operative destination marketin g in support of travel recovery and business growth. Reporting to the Marketing Team Lead , the Destination Marketing and Events Advisor will play a key role in the successful restart of service, launch of new routes and engagement of travellers in the communities we serve. You'll build and maintain positive relationships with airport partners and tourism boards and identify opportunities for innovative co-operative marketing partnerships.

You'll work closely with our in-house agency and Marketing and Digital SMEs to develop destination marketing campaign ideas , activate route support budgets and deliver high-value, multi-channel campaigns that promot e Swoop's ever-expanding list of destinations. You will work closely with the Marketing Team Lead to establish and negotiat e co

• operative agreements that align to the overarching marketing plan and calendar. You'll partner with digital marketing and paid media SMEs to ensure optimal campaign integration , accurate budget/result attribution and delivery of simple proof-of-performance reporting.

Roles and r esponsibilities:

Oversee the relaunch of Swoop service across our networ k as we scale our operation up in the coming months

I dentifying ways to innovate on the typical ?airline inaugural'

• executing impactful celebrations that are safe, sensitive to public health guidance and sentiment and deliver meaningful business results

I dentify ways to engage or re-engage travellers in the communities we serve / grow to serve through local sponsorships, virtual events and co-operative destination marketing campaigns.

Build , manage and expand relationships with airport partners , tourism boards, hotels, airport authorities

Development and deliver on strategies to maximize marketing incentive dollars in service of our commercial objectives (revenue, awareness), offset marketing costs and amplify Swoop brand and demand campaigns

Negotiate, plan, forecast, execute, track and report on all co-operative destination marketing activities with the support of Marketing and Digital SMEs

Represent Swoop at key industry events, educating on Swoop's ULCC offering, networking with destination partners and fostering new relationships and opportunities for collaboration in pursuit of common goals

Work closely with the Digital and Revenue & Pricing SMEs to identify needs and opportunities for route support activation of co-op marketing funds

Enable and optimize the marketing strategy for the relaunch and expansion of Swoop Getaways, working closely with the Marketing Team Lead and Sales & Distribution SMEs

Provide strategic marketing support to the Sales and Distribution team on initiatives including Travel Agent Engagement, Groups Incentives, Meta/OTA enablement, etc.

Brief Swoop's in-house creative agency to plan and produce creative and compelling destination marketing campaign s , trafficking creative and approvals through partners as required

Continually i dentify and enable opportunities to increase revenue , engage new audience segments and improve the performance of destination marketing processes at Swoop

Qualifications and skills :

Minimum of 3-5 years of experience in a fast-paced Marketing environment managing projects, running campaigns, planning events and/or activating events and sponsorship

Knowledge of the travel (airlines, hotels), service (mobile, banks) or dynamic fast-moving consumer goods or digital environments a major advantage

Experience managing budgets large and small to deliver big resul ts (awareness, engagement, revenue generation)

Strong communication, presentation and networking skills and experience in working with people at all levels from peer to president

Able to multi-task, move quickly and effectively and consistently perform under tight deadlines;

A highly organized self-starter with the ability to produce quality work in an ever-changing business and a strong desire to use your initiative and take accountability for your work.

Fluent written, spoken and reading capability in English (French and Spanish a considerable asset )

Highly motivated to succeed with energy and enthusiasm;

Commercial acumen and strong n egotiation skills;

R emote, work from role requiring a strong internet connection and effective virtual collaboration and project management

May be r equired to travel up to 3 0% and/or represent Swoop virtually at relevant industry conferences and engagements

Let's talk dollars and cents.

At Swoop, we're committed to offering a fair and competitive total compensation package that starts with a solid base salary, and complemented by perks like performance based profit sharing, a company-matched savings plan, flexible group benefits and of course, flight privileges.

We celebrate differences and diversity.

Swoop is an equal-opportunity employer, and our workplace culture is one where diversity and differences are embraced, appreciated and celebrated. We do not discriminate based upon race, religion, colour, national or ethnic origin, sex, sexual orientation, gender, gender identity, gender expressions, transgender status, marital or family status, disability, age or convictions for which a pardon has been granted.