The Digital Marketing Specialist's role is to design, create, and deliver marketing programs to support expansion and growth of clients' services and products. Proficiency in graphics, web advertising, social media and web design concepts. This role requires someone who can rely on their judgment in planning and experience to accomplish identified goals.

Duties And Responsibilities

• Developing, managing and designing layouts of various marketing tactics including, social posts, websites, e-newsletters, google ads and print marketing materials.
• Planning, development and execution of digital programs and campaigns, including online advertising, website strategy and design, social media, mobile, and deliverables.
• Managing digital touch points for clients including website, social media, and mobile.
• Owning and maintaining site analytics, social metrics, and campaign reporting.
• Knowledge of SEO and adwords programs.
• Presenting recommendations for improved campaign performance.

Minimum Qualifications

Desired Skills & Experience

• Degree or diploma in Graphic Design
• 2 years experience working in a marketing capacity and/or 2 years of experience in digital marketing

Core Competency Requirements

• Understanding of digital marketing and digital production.
• Proven experience delivering effective and innovative campaigns.
• Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
• Experience managing successful social media campaigns, and a solid understanding of social marketing.
• Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
• Must be able to work under constant deadline pressure and manage multiple projects.
• Strong project management skills, excellent oral and written communication skills.
• Proficient with Adobe Photoshop, Illustrator and InDesign.
• Knowledge of HTML, HTML 5, CSS an asset.

Dubyts Communications (Est. 1999), provides a select group of non-competing clients with marketing products and services. We are a full boutique agency who works closely with clients to achieve results and help them succeed.