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At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.

Manager Product Owner Salesforce Marketing Cloud CRM

Right now, we are looking for talented individuals to join our Analytics & Marketing Technology team where you will have a chance to innovate, grow and deliver meaningful impact for our customers and our business. Our organization has the mandate to enable and leverage data & analytics as a companywide asset. As a team, we build and deploy new strategic and foundational capabilities across the organization and operate several functions that use these capabilities to inform commercial decisions, generate insight/foresight and drive improved performance and business value creation.

We are currently seeking an exceptional candidate for the role of Manager Product Owner Salesforce Marketing Cloud. Reporting to the Sr. Manager, CRM Operations, the successful candidate will be someone who not only can help drive efficient execution across the communication execution portfolio, but can also build and maintain strong partnerships, understand and align activity with our strategic priorities, and influence, empower and engage a team to enable change and drive results.

The Manager Product Owner Salesforce Marketing Cloud responsible for designing, developing, testing and deploying Email, SMS and MMS marketing campaigns for the Wireless and Connected Home units. Essential to have attention to detail, technical knowledge to develop, test and launch campaigns to drive expected results. Hands-on execution experience, team managing skills and handling multiple business partners is highly desired.

WHAT YOU'LL BE DOING...

  • Act as a key contact person between various Marketing units and their managers to execute Email, SMS and MMS campaigns.
  • Liase with CRM Operations Connected Home and Wireless teams to ingest, process and deploy communications for targeted customers via Email, SMS and MMS
  • Manage and develop a team of analysts that will be responsible for day-to-day operations of Communication Platform. Resolve escalations and provide timely feedback on open issues.
  • Make part in managing various Email, SMS and MMS marketing campaigns; provide leadership in following up on various stakeholders' campaign processes and adherence to timelines in campaign delivery as well as in evaluating the industry KPI's on the different business units.
  • Act as a key contact on Communication Platform data insights and management between various marketing units and IT teams to provide necessary information and data analysis for customer and market knowledge.
  • Analyze and interpret the information provided to partners and recommend other appropriate studies.
  • Act a change agent to improve the Communication Platform
  • Liaising with critical partners such as IT, Channel, Technology providers, Customer Care, Acquisition and Marketing teams to ensure customer engagement success
  • Performs as subject matter advisor in digital marketing/ campaign management area and provide guidance and resolve problems highly complex in nature
  • Leveraging analytics, insights and best practices to improve decision-making, processes and campaign development activities
  • Iinterfacing within the internal and external stakeholders, particularly our CRM Operations, Data Science, Data Products and Campaign Analytics and Reporting teams, to derive synergies and alignment on campaign efforts and priorities and how advanced analytics can drive campaign performance

WE NEED SOMEONE WHO CAN....

  • Engage partners
  • understand the business and anticipate needs; collaborate well
  • Lead a team
  • always teach, share, grow and develop, while driving results and making work fun
  • Deliver quality
  • steer robust and meaningful outputs, with agility and attention to detail
  • Be a self-starter and having initiative to figure out problems on your own
  • Interrogate the status quo
  • challenge old habits, ask why, and find a better way
  • Influence and drive change
  • secure alignment across teams and leadership to ensure we are focusing on the right things, the right way
  • Strong project management and change management skills

WHAT YOU BRING TO THE ROLE...

  • Proven track record of taking a ?client-first? approach, while setting and achieving aggressive objectives
  • Well-developed strategic-thinking skills, with the ability to excite and lead others, capitalizing on individual strengths to drive collaborative outcomes
  • Ability to bring structure out of fluidity, shape a plan out of various discrete activities and rally a cross-functional team around a journey
  • Capacity to thrive in an environment of constant change, unpredictability and ambiguity
  • Ability to inspire and influence across organizations to gain alignment and support on recommendations
  • Simplicity and creative approaches that are solution/outcome-oriented, constantly looking for ways to do things smarter, better and more efficiently
  • Natural or trained ability to grasp both business and technical aspects of the role
  • Ability to quickly establish credibility with internal client-partners and to be the seen as a partner to the business with a deep expertise in campaign execution and delivering impactful results

EXPERIENCE DIFFERENTIATORS:

  • Minimum 3- 5 years of experience in Communication Platform Management (Sales Force) or CRM tools such as SAS Customer Intelligence Suite
  • Solid Experience in using advanced Communication tools such as Sales Force Marketing Cloud and Sales Force Service Cloud
  • Experience in customer segmentation and data driven targeting strategies
  • Knowledge of database marketing and data warehousing tools and software (SAS, SQL, ORACLE, ...)
  • Experience in working with financial/marketing information including business cases, KPIs, ROI, NPV
  • Knowledge of database architecture fundamentals and best practices
  • Strong interpersonal and communication skills (both written and oral) to interact effectively with senior leadership
  • University degree in business, marketing, finance, math, computer science or related field

Schedule: Full time

Shift: Day

Length of Contract: Not Applicable (Regular Position)

Work Location: 333 Bloor Street East (824), Toronto, ON

Travel Requirements: Up to 10%

Posting Category/Function: Marketing & Product Management

Requisition ID: 197930

Together, we'll make more possible, and these six shared values guide and define our work:

  • Our people are at the heart of our success
  • Our customers come first. They inspire everything we do
  • We do what's right, each and every day
  • We believe in the power of new ideas
  • We work as one team, with one vision
  • We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Posting Notes: ((req_strategyPage))

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