Title: Associate, Marketing Science

Team / Department: Strategy

Whenever and wherever you join us, you open a door to opportunities in any and all aspects of media, technology and innovation. We will encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what's possible. Our success takes a team of people who are invested in our culture, each other's success, and their own growth, and together we make Mindshare Canada the place where we do the best work of our career.

OVERVIEW:

Mindshare is looking for an Associate, Marketing Science with a passion for marketing and a curiosity for media in advertising. This role is in the Strategy team and is an integral part in creating meaningful interactions between people and brands, providing the critical foundation for how we can be agile for brands to thrive. Its responsibility is to link the business strategy to a communication strategy and translate the communications strategy into an optimal and integrated framework that identifies the key elements (e.g. channels, content formats) that are needed to bring the plan to life. Its ultimate ambition is to tangibly and effectively articulate how consumers will experience the core creative idea across all paid, owned and earned communication touchpoints, in a way that adds value to the brand, the consumer, and culture.

The Associate plays a key role in planning and executing day-to-day insights work. This includes, but is not limited to collecting, organizing and harmonizing third-party data sets across multiple sources. You are integral to support the Client Leadership team as they allocate media budgets and optimize effective plans for their accounts.

How you will make an IMPACT:

• Provide thought leadership for the agency, fielding questions from the Client Leadership team who utilize different data sets and tools within their everyday work
• Generate audience, competitive, and category insights from large sets of data; display in an actionable and informative matter for the intended audience
• Understand the methodology from different data sources and how they work together to be able to handle agency asks and challenges as they arise
• Manipulate large data sets and communicate ideas and information logically and sequentially
• telling a story with the information
• Be more than just Google
• Mindshare subscribes to over 25 different data sources locally and it will be crucial to understand how to use these different data sets together to answer client's questions
• Create presentation materials that are clear, compelling and persuasive
• Uncover the larger story within the data and clearly communicate a high-level analysis backed up by specific data points
• Train team members on syndicated and proprietary research tools and systems, being able to take a complex idea and relaying it in simple language
• Proactively take on projects and resolve issues, knowing when and whom to ask for guidance
• Manage multiple deliverables and able to seamlessly transition among them
• Work as a team player and promote collaboration to complete projects, but also be able to take ownership of tasks and work autonomously

What YOU bring:

• College Diploma or Bachelor's degree, preferably with a concentration in Statistics, Business, or Marketing, or equivalent experience
• 1+ years of relevant work experience (media or marketing agency experience preferred)
• Proven experience with client presentation and reporting
• Advanced knowledge of Microsoft Office Suite:
• Excel
• pivot tables, graphing, formulas
• PowerPoint
• present data in word, graphs, and visuals
• Embraces the Mindshare Growth Mindset by exhibiting adaptability, inclusivity, sincerity, curiosity, entrepreneurial spirit, and teamwork
• Excellent verbal and written communication skills; strong presentation skills
• Excellent time management skills; proven ability to prioritize and organize workload, and operate under tight deadlines while managing multiple projects
• Showcase a natural gift for grasping concepts quickly and making good judgments
• Ability to work on own initiative; pre-emptive and proactive; constantly thinking ahead; demonstrating a hands-on and highly organized approach to all tasks
• Ability to foster collaborative relationships with other cross-functional teams
• Ability to craft a story using multiple sources and types of research
• Ability to adapt and work in a fast-paced work environment effectively
• Strong capability in customer service skills and communications
• Comfortable with ambiguity
• flexible and adaptable with a willingness to learn and assist

What WE bring:

• The opportunity to create and contribute to an environment where ?Innovation as usual' thrives in everyday work
• We foster a growth mindset by exhibiting adaptability, inclusivity, sincerity, curiosity, entrepreneurial spirit, and teamwork
• Extensive learning, training and development opportunities
• Comprehensive benefits program, including maternity/parental top-up program
• Agency that values wellness with programs that contribute to a healthy lifestyle
• Exposure to a global network of resources, strategic partnerships, and career opportunities
• Corporate social responsibility, actively participating to create a better community
• Great social environment where we work hard and play hard

ABOUT MINDSHARE:

Mindshare encourages all qualified candidates to apply and has an exceptional record of accommodating the needs of our staff. If you require accommodation at any stage of the application process, please let us know. Mindshare thanks all applicants, however only those who qualify for an interview will be contacted.

GroupM and all of its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the more great work we can create together.

Mindshare was born in Asia in 1997, a WPP start-up with a desire to change the media world. Now we are a global network with 116 offices in 86 countries and billings of $17.9bn. We are the largest agency in GroupM, WPP's Media Investment Management arm, which is the #1 media holding group globally.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com/canada and follow us on Twitter @mindshare, facebook.com/MindshareCanada and linkedin.com/company/mindshare.