Reporting to the Communications Director, Beauty Sector, the Communications Manager will develop and lead brand communications for P&G Canada's Beauty categories. They will develop and execute high-impact, innovative communication strategies, campaigns and content that drive brand awareness and loyalty. The individual will manage and execute PR programs, including media and social media outreach, leveraging spokespersons, and serving as a P&G spokesperson. This role will include developing local PR strategic direction, working with Brand on briefing PR agencies, evaluating pitches to meet business needs, and managing the execution of PR campaigns. The individual will also cultivate strong relationships with key external influencers such as editors, digital influencers, media partners, and other category stakeholders.
The role is based out of the P&G Canada General Office in Toronto at Yonge Street and Sheppard Ave. This
is a full-time position starting on September 8 th , 2020.
As the Communications
Manager, Beauty Sector, you will be responsible for:
Brand PR
- Overall strategic direction, development and execution of brand communication campaigns for key priorities in the Beauty categories.
- Work with Brand & PR agencies to conceptualize, lead and execute paid-owned-earned media and social media campaigns by identifying media trends, news cycles and content opportunities to drive print, online, digital and social SOV.
- Set goals, outline KPIs and analyze performance of all influencer paid and earned campaigns.
- Work closely with Brand managers, Global Communications Managers, news media, and digital influencers.
- Extensive interaction with PR agencies is required.
- Manage issues and crises as needed.
Stakeholder Development
- Develop and maintain 3rd party relationships (i.e. charities, associations, alliances, spokespeople) and leverage these relationships via integrated marketing campaigns.
Operational Management and Collaboration:
- Manage budget and other operational duties, such as requesting 3rd party contracts and approving invoices.
- Responsible for agencies' understanding and adherence to P&G's operational process.
- Maintain an understanding of operational process as it relates to accounting, invoicing, planning, communicating results, executing programs, and P&G preferred suppliers (news releases, tracking coverage etc).
In this role, you will have continuous learning and development opportunities. You will develop skills in the areas of:
stakeholder relationship development and management, proactive and influential communications, issue/crisis prevention and management; strategic counsel and leadership.
About us:
P&G is the largest consumer packaged goods company in the world. We have operations in over 75 countries, with 65 trusted brands that improve lives for 5 billion consumers worldwide. We have a strong portfolio of trusted, quality, and leadership brands, including Olay®, Pantene®, Secret®, Herbal Essences®, and Old Spice®.
Canada has been named one of Canada's Top 100 Employers (2020), Greater
Toronto's Top Employers (2020), Canada's Top Employers for Young People (2020),
and Canada's Best Diversity Employers (2020).
The ideal candidate has a passion for news, media, public relationships, pop culture and consumer packaged goods, and would possess the key skills and experience below:
- Bachelor's or Master's degree
- Minimum of 5 years' experience in PR/Communications is required
- Experience in the CPG industry is a strong asset
- Proven track record of strong written and verbal communication skills
- Demonstrated collaboration and leadership skills, with the ability to engage and energize those around you to bring a vision to life
- An entrepreneurial, creative attitude allowing you to drive successful results and deliver big ideas
- Detail-oriented, while operating with a sense of urgency and determination in an environment with multiple priorities
- Strong project management skills
- Strong understanding of social media and influencer landscape in Canada
Please complete your application on P&G Careers by Sunday, August 16 th .
If you meet our requirements, you will be asked to complete two assessments. A
complete application includes resume submission and assessment completion. Prior to beginning your assessments, please visit our Assessments Overview page. IMPORTANT: Please upload your resume in PDF format and include your full name in the file name.
Sponsorship for work authorization is not available for this role. It is the applicant's responsibility to ensure they are authorized to work in the location to which they apply.
We are an equal opportunity employer and value diversity at our company.
If you require a disability related accommodation in order to participate in the recruitment process, please click here to submit your