A Web Copywriter’s Disenchantment with AI

Following the movement of an entire industry, web copywriter Brigitte Bertrand initially rode the AI wave without asking too many questions. She eventually grew disillusioned when the machinery started showing through the seams. Today, she has scaled back her use of AI in her marketing work. A behind-the-scenes look.

Is AI an HR Department Responsibility?

As artificial intelligence deployment becomes a strategic priority for companies, the explicit mention of “AI” is beginning to appear in executive job titles — raising the question of which department should ultimately own responsibility for such a disruptive technology.

Managers, Dare to Ask This Surprising Interview Question

When Jean-Pierre Brun conducts a job interview at his HR consulting firm Empreinte humaine, he always asks the same question: “If you come to work with us, how do you want to be recognized?” While the question catches some candidates off guard, it feels entirely natural once you know the background of this workplace recognition specialist.