While the CEO of the National Bank may insist that “now is not the time to panic” in his latest address on the economy, it’s hard to ignore the stagnation weighing on the world of advertising and marketing. Two digital strategists recently spoke about the impact of this slowdown on agencies and their workers.
Holding hierarchical power doesn’t always suffice to command respect. Authority isn’t synonymous with control. This is the experience of managers victimized by their employees—a phenomenon known as upward bullying, which is scarcely documented and might even seem hard to imagine. Yet, it’s very real. Let’s analyze this issue.
Every week, the Facebook group Les Pro du Web receives a panicked post from a community manager who has lost access to their Facebook account due to hacking. We discussed this issue with Bruno Desjardins, a marketing solutions consultant who has handled multiple crisis situations over the past year.
What if we celebrated professional achievements as much as the arrival of a child? This is the idea behind the TikTok trend of career showers. Let’s analyze this phenomenon, which so far has been mostly embraced by women.
A corporate trend from China has managed to grab attention in America: the idea of granting employees “unhappy leaves.” What should we make of this trend? Let’s break it down.
Times are tough for managers, we hear everywhere. Overworked and exhausted, they are facing a generation of employees who refuse any form of authority. To break this deadlock, Anne-Sophie Michel, an Isarta trainer, suggests returning to the fundamentals of management, focusing on emotional intelligence and interpersonal skills. Interview.
Gone are the days of polished narratives and political correctness. It’s time to embrace and showcase our true selves on social media—strengths, flaws, and imperfections included!
As has been the case for several years, 2025 will be marked by significant uncertainty in a shifting economic landscape shaped by political doubts and several technological advancements. In this context, here are some marketing trends likely to influence business strategies in Quebec and Canada.
