Email marketing remains the most effective way today to prospect for new customers, build customer loyalty, and grow sales. At least, that is the conviction of the trainer Myriam Forest. We sat down with her to discuss best practices for making email marketing an effective business driver.
Over $60,000. That’s the amount invested over 4 years by Zeffy, the fundraising software for nonprofits, to… pay the people who complete the company’s case study during its recruitment process. A look at a practice that’s far from the norm.
It’s what you’d call mixing business with pleasure. A business trip to a far-off or exotic region? Why not take the opportunity to extend the stay for personal reasons, doing a bit of sightseeing while you’re there. This trend has a name: “bleisure.” Here’s the explanation.
Generative AI makes a thousand promises, while concrete gains are still slow to materialize. Yet some players are getting more out of it than others. Anthony Carange, CEO of Carange Solutions, says he’s helped 120 municipalities adopt AI “without major resistance.” He shared 5 lessons he’s drawn from these rollouts.
Lacking passion for your job isn’t a crime. Neither is not living for your work. But some employees take disengagement a step further, sticking to the bare minimum — the whole “quiet quitting” trend. What can be done about these demotivated, and above all, disengaged employees? We put the question to HR consultants.
The Institute for Research on Public Policy (IRPP), one of Canada’s oldest and most trusted think tanks, is recruiting a Communications and Digital Engagement Advisor to join its growing communications team.
Are productivity gains from AI a miracle or a mirage? It’s a dilemma many organizations are facing today, as they observe rising individual performance among their employees… with no measurable effect on their overall results. Let’s try to understand why.
Email marketing remains the most effective way to prospect, retain customers, and grow sales. At least, that’s the conviction of Myriam Forest, who is launching a new training course on email marketing. An interview on best practices for making email marketing an effective business driver.
