Do videos really perform better than static content on Facebook?

In recent years, platforms like Facebook, Instagram and LinkedIn have clearly shown an intention to prioritize video in their respective news feeds, to align with their competitors TikTok or YouTube. However, recently, social media manager Marie-France Gosselin has identified a very different trend on Facebook, backed by statistics.

“Workations”: A norm… or a privilege?

In a 2023 survey, 4 out of 10 organizations had already or planned to offer their employees “work-vacation” options, commonly called “workations.” Two years later, we wanted to understand the state of this practice, which consists of working for a few days or weeks from a travel destination.