PURPOSE and SCOPE:

The Marketing Coordinator is responsible for coordinating all marketing activities for the Parts Department.

RESPONSIBILITIES:

• The following are the main job responsibilities and priorities for this position:
• Development of Marketing content for both print and online
• Ensure adherence to MacDon brand standards
• Development of online marketing content via Social Media and Google Ads
• Aid in the creation and distribution of Bulletins, Sales & Marketing Programs, and newsletters
• Assist in developing, implementing, and maintaining annual marketing plans
• Work closely with Whole-Goods Marketing team to ensure alignment and support
• Coordinate email communication of marketing materials to Dealers and Distributors
• Coordinate Marketing materials for Trade Show activities
• Coordinate Advertising activities including physical and online materials
• Coordinate with engineering and marketing for packaging/label design on new parts and parts kits
• Ensure preparation for new product launches
• Manage parts content on Dealer Portal, SharePoint, and public website
• Maintain Social Media and branding presence online
• Host/facilitate Webinars
• Provide Support to Parts Territory Managers as required
• Facilitate international divisions marketing/communication
• Manage and coordinate marketing merchandise
• Provide visitor reception duties as required
• Coordinate Parts DC facility tours as required
• Coordinate Parts Marketing events as required
• Provide Reporting as required
• Provide Market Research on competitors and industry peers
• Other duties as assigned

QUALIFICATIONS :

Education and Experience

• A post-secondary education related to Business and/or Agriculture is an asset.
• Experience in graphic design is an asset
• Experience in running online marketing campaigns

Skills and Knowledge

• Exceptional oral and written communication skills required.
• Experience working with Microsoft products. (Teams, SharePoint, Word, Excel, PowerPoint)
• Experience in Adobe Software (Premier, InDesign, Photoshop, etc.)
• Team player
• Excellent interpersonal skills.
• Some travel may be required