Marketing Manager

At WUXLY, we produce plant-based outerwear of the highest quality, for all seasons. We are a proud, B-Corp certified company, and we are Made in Canada. Our in-house expertise in design, pattern making, and textile sourcing, allows us to create highly technical and fashionable outerwear - and more. Our unique capabilities, combined with our network of local manufacturing partners allow us to offer white glove service solutions for various partners needing customized, technical garments.

As Wuxly continues its growth as a leading Canadian brand, we are looking for a Marketing Manager to lead our marketing efforts and drive the growth of our brand. The Marketing Manager will be responsible for working with Wuxly's CEO to develop marketing strategies, and in turn work collaboratively with all Wuxly functional teams to execute the plans that will increase brand awareness, and drive customer acquisition, both for Wuxly's Brand and Capabilities business. The ideal candidate will have a passion for plant-based story telling, a strong creative vision, and a proven track record of success in marketing roles within the fashion or lifestyle industry.

This role is a full-time, in-person role, that will report from Wuxly's office/warehouse location at 1680 Courtneypark Drive East, in Mississauga.

What You'll Get Up To:

• Become subject matter expert and brand ambassador for Wuxly and all Wuxly products
• Collaborate with Wuxly CEO to create and implement strategic marketing plans to promote our plant-based outerwear across various DTC channels, including digital, social media, email, and traditional marketing platforms
• Lead and mentor a team of marketing professionals, providing guidance, support, and feedback to foster professional development and marketing initiatives support the overall strategic objectives of the business
• Oversee the planning and execution of marketing campaigns, including product launches, seasonal promotions, and collaborations with influencers and brand ambassadors
• Analyze market trends, consumer behaviour, and competitive landscape to identify opportunities for growth and differentiation in the plant-based outerwear market
• Monitor and evaluate the performance of marketing initiatives, utilizing key metrics and analytics tools to measure ROI and optimize campaign effectiveness
• Act as a highly collaborative contributor and business partner, with a focus on providing high quality work, on deadline
• Maintain strong, positive working relationships with all Wuxly business units and stakeholders, engaging them through the design process with brainstorming, creative briefs, options, and mock-ups to assist in achieving their desired results
• Support the planning and execution (attend in person) 5-10 B2B global tradeshows per year
• Analyze marketing metrics and prepare reports to measure the effectiveness of campaigns
• Support the various Wuxly business unit initiatives as required
• Additional responsibilities as the candidate and role evolve

Skills And Qualifications We're Looking For:

• Humble, Hungry, Hardworking
• Bachelor's degree in Marketing, Business Administration, or a related field
• Team-first mindset
• 5-10 years in marketing management roles within the fashion or apparel industry, preferably with a focus on plant based or ethical fashion brands
• Demonstrated leadership abilities, with experience managing and motivating teams to achieve goals and deliver results
• Ability to thrive in a fast-paced, dynamic start-up environment and adapt to changing priorities and deadlines
• Valid drivers licence with consistent access to a vehicle

Wuxly Movement values diversity in our team, as well as in our customers, suppliers and others. We provide equal employment opportunity for all applicants and employees, and do not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status, or disability.

Wuxly Movement welcomes and encourages applications from everyone. Accommodations may be available upon request for candidates taking part in all aspects of the selection process. If you would like to request a specific accommodation because of a disability or a medical need, please advise the Recruiter or Human Resources Associate when you are selected to participate in the recruitment process.

Wuxly Movement is committed to doing business with local manufacturers, vendors, and partners, and to be leaders in the efforts to reshore manufacturing in Ontario and Canada.? Wuxly Movement prioritizes recruiting and hiring local talent into positions to lead these initiatives, and are committed to being positive corporate citizens within our community.