Marketing Manager - Strategic Focus

Xenali Inc. - Edmonton, Alberta

Xenali specializes in top-tier furnishings, finishing materials and services for the construction industry with products ranging from office and hospitality furniture, millwork, appliances and locker-security technologies. Praised for our value-driven, client-centric solutions, Xenali enhances both the functionality and aesthetics of any project and have earned a high regard in the industry.

Xenali is in a transformative phase aimed at significantly elevating our brand and expanding our outreach across North America. In this critical period, we seek a highly strategic-focused Marketing Manager who will not only manage but innovate and architect our marketing strategy from the ground up.

Your Mission:

As the Marketing Manager, your primary mission will be to craft and execute a visionary marketing strategy that aligns with Xenali's ambitious corporate goals. Your strategic acumen will be crucial in transforming our marketing efforts, from redefining our digital presence to leading a high-performing remote marketing team with a focus on results-driven campaigns.

Key Responsibilities:

• Strategic Vision: Develop, implement, and lead a comprehensive marketing strategy that marries creativity with analytical rigor to drive brand evolution and market expansion.
• Digital Strategy Oversight: Select and oversee external consultants and digital campaigns to ensure an effective, expansive digital footprint that enhances engagement and conversion rates.
• Innovative Campaign Leadership: Design and execute cutting-edge marketing campaigns using a mix of traditional and digital channels to dramatically increase Xenali's visibility and influence in the market.
• Strategic Team Building: Methodically build and guide a remote marketing team, equipping them with the tools and knowledge to excel in strategic marketing initiatives.
• Performance Metrics: Employ a data-driven approach to continuously evaluate and refine marketing strategies, ensuring alignment with business objectives and maximum ROI.

Who You Are:

• A Strategic Architect: You have a proven track record of developing successful marketing strategies that have transformed businesses, in the B2B sector.
• Digitally Savvy: Experienced in overseeing digital transformation projects and enhancing online presence through strategic use of digital platforms.
• Leadership Excellence: You are an effective leader who can inspire and mentor team, including remote members, with a strong focus on nurturing strategic thinking and innovative problem-solving skills.
• Analytical and Insightful: Proficient in utilizing modern marketing tools and analytics to drive decisions and campaign optimizations.
• Educational Background: You hold a Bachelor's degree (or higher) in Marketing, Business, or a related field, with at least 5 years of strategic marketing management experience.

Why Join Xenali?

• Impactful Work: Lead strategic marketing efforts that are central to the growth and transformation of our brand at a pivotal time.
• Growth Opportunity: Play a critical role in shaping the future of marketing at Xenali and growing with the company.
• Competitive Package: Receive a competitive salary, performance-based incentives, comprehensive benefits, and work-flexibility.

Application Process:

If you're ready to elevate your future to new heights with a innovative organization that is driving for growth, we'd love to hear from you. Please submit your resume along with a cover letter that outlines your strategic vision for Xenali.