Senior Marketing Manager

About Equiton:

Founded in 2015, Equiton is a recognized leader in private equity investments, with assets under management now over $1 billion. Our exponential growth is a direct outcome of our leadership team understanding how the industry works and how to create long-term wealth through real estate investing. We've discovered that finding the right opportunities involves time, experience, and discipline. We strategically anticipate trends and capitalize on value creation opportunities to strengthen our market position, all while prioritizing an excellent living experience for our Residents and delivering a robust portfolio for investors. We attract exceptionally talented people and create an atmosphere that rewards initiative, independent thinking, and integrity.

About the Position:

Successful candidates must have a minimum of five to seven years of experience in marketing and be available to work at the company's head office in Burlington, ON.

Responsibilities:

• Develop and execute comprehensive marketing and communications campaigns and strategies, continuously monitoring their effectiveness.
• Define key performance indicators for each communications channel, assessing campaign success and adjusting strategies as needed.
• Supervise the creation of marketing and communications collateral to ensure alignment with the organization's brand, encompassing materials such as white papers, website copy, and more.
• Formulate and implement a PR strategy, engaging with media to enhance the organization's profile.
• Identify key target markets and product benefits, collaborating with the creative team to produce compelling advertising and informational content for various platforms.

Qualifications:

• Bachelor's degree in marketing, business, or a related field.
• Five to seven years of proven experience in advertising and marketing.
• Strong understanding of digital marketing channels, SEO, SEM, social media platforms, and digital advertising techniques.
• Proficient in marketing automation tools, analytics platforms, and advertising platforms.
• Excellent leadership and communication skills.
• Demonstrates an ability to anticipate needs and proactively plan, requiring minimal guidance.
• Strong work ethic and team player - trustworthy, capable, and reliable.
• Ability to thrive in a fast-paced growth environment.

Our Commitment to Diversity, Equity, and Inclusion:

Our Core Values:

? Integrity

Rigorous adherence to a set of moral and ethical standards focused on respect, honesty, and fairness.

? Accountability

Individual responsibility for delivering on our commitments and being accountable for our decisions, actions, and results.

? Expertise

Offering the highest level of professional expertise, quality service and knowledgeable insights.

? Customer Focused

We recognize our customers are the reason for our success and know by putting their needs first, we foster trusting, long-term relationships.

? Entrepreneurial Spirit

Focusing on a growth mindset, continuous improvement, embracing change, and recognizing goals are achieved through dedication and hard work.

Please note that at present, legal eligibility to work in Canada is a prerequisite for this role.

OTHER DETAILS

• Pay Type Salary