If you are a marketing professional with a proactive approach, excelling in both day-to-day tactical execution and strategic ideation aligned with corporate objectives, this could be the ideal role for you!

We are seeking a high energy problem solver who is exceptionally organized. The Marketing Coordinator will need to be highly mobile as the nature of this role requires overseeing Canada ICI events across the country, which necessitates frequent travel.

The successful candidate will have the chance to work in a dynamic and diverse environment, contributing significantly to our brand's growth and success. Their presence at our nationwide events will be crucial in ensuring the smooth execution of our marketing initiatives and maintaining the high standards of the Canada ICI brand.

This full-time position will report to the Vice President, Origination & Strategic Initiatives. The Marketing Coordinator will be located in Edmonton and has the flexibility of a hybrid work model.

This Position Offers

• Competitive annual salary plus bonus.
• A comprehensive benefits package that includes extended health care (with paramedical coverage), dental, health spending account, Employee & Family Assistance Program as well as life & disability insurance.
• Matching RRSP Program.
• Growth opportunities within Canada ICI as we continue to build our marketing and communication team.
• Mentorship and strategic support from our industry-leading marketing agency partners with nearly 20 years of experience to share.

Responsibilities

Social Media

• Execute and implement a comprehensive social media strategy, managing all company platforms including LinkedIn, Instagram, and Google My Business.
• Create engaging content for social media to drive brand awareness and support mortgage brokers with tools to engage their networks and audience.

Communication and Meetings

• Facilitate effective internal and external communications, including email communications, meetings, and presentations.

Event Marketing and Management

• Lead the marketing and communication support for all industry events conferences and trade shows (i.e. 15-20 events per year), including the coordination of requirements, venues, contacts, schedules, and mailing lists.
• Produce event materials using design templates or leverage marketing and design partners.
• Engage in post-event activities such as community engagement, social discussion, and produce event summaries.

Project Management

• Coordinate campaign objectives, timelines, and deliverables with internal teams and external vendors to ensure the timely completion of projects and provide instructions for usage and promotion.
• Maintain the inventory of sales support materials and all other marketing and communication collateral, coordinating the creation of new materials when necessary.

Copywriting and Content Creation

• Oversee the creation and editing of written content for various marketing channels, including social media posts, blog articles, press releases, website updates and product descriptions to extend Canada ICI's presence in the market.
• Work closely with the Canada ICI stakeholders to develop engaging and compelling marketing materials and collateral.

Strategy

• Develop, implement, and evaluate an ongoing, comprehensive marketing strategy that aligns with corporate business goals, in collaboration with our marketing agency partners. This will include but is not limited to assembling sales forecasts, setting objectives, and organizing presentations with key stakeholders.
• Research market trends, customer behavior and the competitor landscape to inform our marketing strategy and understand our target audience.

Qualifications

• Bachelor's degree (or equivalent) in marketing, advertising, or communications
• 3-5 years of experience in marketing coordination or a similar role
• Demonstrated proficiency in traditional and digital marketing, content management and development, and social media marketing.
• Working knowledge of the following platforms and systems:
• WordPress content management system
• Customer relationship management (CRM) tools
• Intranet software: i.e. SharePoint
• Design platforms: i.e. Canva.
• Email marketing platforms.
• Excellent communication and presentation skills
• Comfort with facilitating industry events, conferences, trade shows and career fairs.
• Experience using data analytics software for research.
• Ability to understand and inform budgeting and forecasting.
• French Bilingual would be considered an asset.

About Canada ICI

Canada ICI is the country's leading commercial real estate finance firm, annually arranging financing in excess of $9 Billion through its offices in Toronto, Vancouver, Montréal, Calgary, St. Albert, Edmonton, Ottawa, and Winnipeg. Our proven track record, extensive market knowledge, and ability to creatively bring quality deals together have made us a trusted advisor for some of Canada's most active real estate owners.

Want to Learn More?

Not ready to apply? We invite you to explore what it's like working with Canada ICI. Learn more about our culture, our values, and how we can help you build your career in commercial real estate. Visit www.icicareers.com.

Canada ICI is committed to achieving a diverse and inclusive workforce and strongly encourages applications from diverse candidates.

While we thank all applicants for their interest, only those individuals selected for an interview will be contacted.