Job Title: Marketing Manager

Reports to: President?

Direct Relationships: Leadership Team, Operations, Construction and Design, Franchise Advisory Committee (FAC), Vendors, Agencies, Franchisees, Ownership Group.

Location: Calgary, AB?

Language: English, both written and verbal?

Job Type: Full-time

Description:?Are you an energetic and ambitious marketing professional ready to make a significant impact? Join our dynamic team as a Marketing Manager! In this role, you'll work closely with our leadership team, marketing agency and FAC to create and implement cutting-edge marketing strategies that will take our brand to new heights.

Based at Smitty's corporate office, you'll enjoy a blend of office work and on-site visits with some National and International travel required. You must have reliable transportation and be excited about a role that offers variety and challenges. If this sounds like you, we want to hear from you!

Primary Duties:

? Inspire and lead the daily activities of the marketing team.

? Oversee dynamic marketing strategies, including campaigns, events, digital marketing, and public relations, with valuable input from the FAC.

? Collaborate with the leadership team, marketing agency and FAC to develop and execute an innovative brand strategy and marketing plan, both nationally and locally.

? Keep our brand standards manual current and engaging.

? Ensure all communications, internal and external, are on-brand and impactful.

? Create insightful analytical reports to measure and optimize performance and strategy.

? Lead exciting marketing activities for new and existing brand initiatives.

? Develop menu strategies for new and existing products.

? Stay ahead of the curve by analyzing competitive environments and consumer trends.

? Work with agencies, designers, and printers to produce professional and cost-effective marketing and menu materials.

? Manage our databases, including loyalty programs, eCRM, and franchise development, ensuring they are effective and up-to-date.

? Drive our social media presence, online sentiment, and website content to new levels of engagement.

? Monitor and enhance our brand presence nationally and locally to boost our reputation and recognition.

? Deliver compelling marketing, brand, and operational presentations tailored to various stakeholders.

? Manage our national gift card programs, including supplier relationships, reporting, and communications with restaurant teams.

Skills:

? Proactive, hands-on approach with a drive for high-level execution.

? Impeccable attention to detail and a passion for excellence.

? Collaborative and enthusiastic team player.

? Proven experience in directing graphic design projects.

? Strong communication skills in person, over the phone, online, and in written formats.

? Social media expertise and content creation abilities.

? An understanding of Google Ads, Analytics, digital advertising, eCRM, loyalty platforms, and online sentiment management.

? Creative, adaptable, and financially responsible.

? Experience in the foodservice and restaurant industry, with moderate culinary, beverage, and/or product development skills considered an asset.

Salary: $80,000+ per year, commensurate with experience.

Experience: 7-10 years in progressive marketing roles, with multi-unit restaurant or marketing project management experience considered an asset.?

Education: Bachelor's degree in marketing or public relations, or a combination of related education and experience?

Benefits:

? Company events

? Dental care

? Disability insurance

? Discounted food

? Employee assistance program

? Extended health care

? Life insurance

Apply now and become a key player in our marketing team!

Please send your resume via Isarta