Marketing Operations Manager

Location: Houston, Texas or Dallas, Texas or Calgary, Alberta, Canada

Model of Work: Hybrid

Now is the time to join Quorum Software, a rapidly growing company and industry leader in oil & gas transformation.

Overview

Quorum's marketing team is growing and hiring a Marketing Operations Manager to own, administer and optimize Quorum's digital marketing operations processes and technology stack (Pardot, Salesforce, and other MarTech tools) to drive business results. In this role, you'll be responsible for supporting and executing campaign and event operations, enhancing overall marketing process, technology, and workflow, and own our overall operational strategy for attribution, tracking and reporting of marketing performance. The ideal candidate has a passion for data and marketing, thrives in a fast-paced, team environment, and is committed to helping drive measurable results in our marketing programs. The role requires exceptional attention to detail and organizational skills to manage multiple projects, ensuring that technology and automation are integrated and deployed effectively, tools are optimized, data is tracked properly, and operations are running seamlessly.

Responsibilities

• Manage and administer marketing automation in Pardot / Salesforce Marketing Cloud Account Engagement and integrations with other platforms (Cvent, Uberflip, Vidyard, ZoomInfo, Outreach, GoToWebinar)
• Partner with internal stakeholders from marketing and sales on lead-flow initiatives that impact sales and business development efforts
• Own tools and processes to deliver efficiencies in campaign and lead management improving how marketing generated leads are progressed through the funnel for optimized conversion
• Own our overall operational strategy for attribution, tracking and reporting of marketing performance
• Create and maintain dashboards and reports to track marketing KPIs and measure campaign efficacy
• Proactively own process improvements while driving change and efficiencies across marketing programs, systems, reporting, etc.
• Analyze data and provide recommendations to enhance marketing effectiveness
• Manage lead-gen and lead-nurture campaign implementation and analysis
• Support campaign operations execution including campaign creation architecture, lead management, target list creation, and segmentation
• Communicate proactively with marketing and sales teams to ensure awareness of any program initiatives
• Implement and train stakeholders on campaign governance and hygiene/quality processes
• Ensure data accuracy, integrity, and security by implementing and maintaining data governance best practices. Work with IT and data teams to ensure data quality and accessibility
• Lead recommendations for evaluation of innovative technologies to continue to build our marketing technology stack supporting future growth and efficiency
• And other duties as assigned.

Requirements

• Undergraduate degree in Marketing, Business, Finance or related field
• 5+ years of dedicated Marketing Operations at a B2B software company
• Strong working knowledge of Pardot and trends in marketing technology, including ABM platforms and website conversion tools like Qualified
• Experience in Salesforce, Outreach, ZoomInfo
• Experience with web analytics tools, Google tag management, and attribution for search and performance marketing
• Expertise in managing 1:1, 1:few and 1:many programs, including account scoring/marketing qualified accounts, lifecycle management, database management, account segmentation, and field mapping
• Expertise in campaign management standard methodologies, including omnichannel campaign design (workflows and templates), scoring, multi-touch attribution, conversion tracking, and more
• Expertise in data and analytics, including database set up and clean up, funnel analysis, campaign ROI analysis, and pipeline reporting
• Experience with lead forecasting, reporting, and analysis
• Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
• A curious mind and able to navigate ambiguity, juggle competing priorities, and perform in a fast-paced environment

Additional Details

• Background Check: The successful candidate will need to successfully complete the following clearances: Criminal History Check, Education Verification, Employment Verification, Driver's License Verification and passport/ID validation.
• Visa Sponsorship

About Quorum Software

Diversity Statement: At Quorum, we are committed to fostering, cultivating and preserving a culture of diversity, equity and inclusion. We want to be the place where a diverse pool of talented people join us, stay with us and do their best work. With a diverse team of employees, we grow and learn better together. The collective sum of the individual differences, life experiences, knowledge, innovation, self-expression, and talent that our employees invest in their work represents not only part of our culture, but our reputation and our achievements. We are fully focused on equality and believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin and all the other characteristics that make us unique.?We have a DEI committee focused on Culture, Advocacy and Talent, have company-wide Unconscious Bias training and more.

Quorum Business Solutions and Quorum Software are Equal Opportunity Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, ancestry, veteran status, disability, genetic information, or any other basis protected by law.

Those applicants requiring reasonable accommodation to the application and/or interview process should notify a member of the Human Resources Department

Our company uses E-Verify to confirm the employment and eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.