InvestorCOM is a leading provider of regulatory compliance software and communications solutions for wealth and asset managers in the financial services industry. We have developed an innovative suite of Reg Tech solutions in response to increasing regulation and demand for more effective communication and disclosure in the wealth management industry.

As Marketing Manager at InvestorCOM, you will report to the President and have hands-on responsibility for the planning, development, and execution of product marketing campaigns. You have a proven track record of driving demand and possess a blend of creativity and analytical skills. You're a self-starter and don't hesitate to roll up your sleeves to get things done. You have experience launching new products. The ideal candidate will have experience working in a software organization that serves the wealth management sector.

Responsibilities

• Plan, prepare, launch, analyze and optimize multi-channel campaign activity to grow our client base
• Create and optimize content for various platforms to attract and convert our target audience
• Multi-channel campaign activity management and optimization
• Drive product launches with excellence while staying abreast of the wealth and Regtech market
• Coordinate and drive the development of the marketing plan and budget
• Event and webinar management by managing internal and external resources to meet demand gen goal
• Nurture and develop a network of partnerships across stakeholders (vendors, media, press, influencers)
• Manage prospect database and marketing automation
• Analyze and interpret marketing metrics to support lead management and accountability
• Conduct analysis to measure the effectiveness of digital campaigns and optimize performance
• Collaborate with internal teams to create assets and content that align with strategy

Skills

• At minimum 3-5 years of B2B marketing experience
• Excellent verbal and written communication skills to share success stories
• Strong organization and time management skills
• Proficiency in SEO/SEM, marketing automation tools
• Expertise in HubSpot, Salesforce, PowerPoint, graphic editing tools (e.g. Canva, and Adobe Creative Cloud)
• Strong sense of aesthetics and a passion for creating compelling content

Education

• Degree in Business and/or Marketing
• Online marketing, analytics, and other technological certifications preferred

Location

InvestorCOM is an award-winning company

• Hamilton-Niagara Top Employer 2018 - 2024;
• Employee Recommended Workplace 2018 & 2019; and
• Canada's Top Small & Medium Employer 2018, 2020-2024

We offer

• Group Health & Dental Benefits
• RSP Matching
• Profit Sharing Program
• Career Development and Training
• Parental Leave Top-upTeam activities and events

Who we are

We hire people who want to be a part of a collaborative, fast-paced and highly skilled team. Established in 1992, InvestorCOM is a highly entrepreneurial financial services company whose team members are passionate about what we can accomplish together. We choose team members who share and demonstrate our company values. The 6-Guiding principles that shape the way we work and how we collaborate are:

• Solutions Focussed - We think of possibilities and propose ways to resolve challenges.
• We are Family - This is your home away from home. We care about you.
• Better Together - Nature shows us that everything works best in harmony.
• Growth Mindset - We can't wait to see what you will accomplish.
• Embrace Challenge - Challenges strengthen us. We will get through this together!
• Reduce Risk - Minimize threats that may impact our clients' success.

These guiding principles shape the way we work, how we collaborate, and succeed as a team.