COMPANY DESCRIPTION

At Sleep Country Canada/Dormez-vous? (SCC/DV), we are inspired every day through our purpose to transform lives by awakening Canadians to the power of sleep and our vision to champion sleep as the key to healthier and happier lives, helping everyone achieve better tomorrows through better tonight's.

Guided by our values - We CARE About People; We WIN Together; We DREAM Big and We DELIVER with Excellence - we are building on our 30-year foundation of taking care of each other and our customers' sleep needs, with passion and commitment to be the best that we can be. We invest in our sleep ecosystem, innovative products, world-class customer experience, our communities and diverse best-in-class team to be Canada's leading sleep partner.

JOB DESCRIPTION

Reporting to the Director, Category & Marketing Services, the Marketing Manager will develop high-level marketing strategies to support our key categories, as well as work with our key vendor partners to build effective marketing campaigns that deliver results. Working closely with internal cross functional teams and various agency partners, the success candidate for this role will also establish new opportunities to drive sales through targeted marketing initiatives, and will be responsible for recommending and leading marketing programs that best support various fast-growing categories.

Responsibilities of this role will include but are not limited to:

• Identify strategic opportunities to drive sales of our fast growing categories and key vendor partners through targeted marketing initiatives that deliver results.
• Participate in the development of key category and vendor partnership plans that tell compelling stories and foster increased consideration and conversion for both strategic brands and our key categories
• Lead the activation of key category promotions and as well act as key marketing liaise with our strategic vendors and their brands
• Collaborate with key vendor partners and create opportunities that leverage and elevate planned marketing activities
• Work closely with our internal cross functional teams, including Merchandising, E-commerce and Sales to recommend, develop and activate category and vendor partnership plans that will drive traffic and sales to our stores/site
• Work closely with our in-house and external agency partners to plan and execute integrated marketing programs across multiple media channels and touch points
• Glean insights from post campaign results to propose new and improved ways to advance our key categories.
• Work with customer research and social listening tools to garner valuable customer insights to optimize our category plans based on key consumer insights and learnings.
• Other adhoc projects as required

QUALIFICATIONS

• A University/College degree in Marketing, Business, eCommerce or related discipline
• At least 7-10 years of marketing experience in the areas of both digital and social media; experience in retail would be a definite asset
• Excellent interpersonal, project management, negotiation, strategic and analytical thinking, problem-solving, presentation, relationship building, and communication skills
• Proficient skills in PowerPoint and Excel
• Strong ability in telling compelling stories that will attract and drive consideration across key customer segments
• Digitally savvy and up to date on current social media and market trends

ADDITIONAL INFORMATION

Why members of our Corporate team love working at Sleep Country Canada/Dormez-vous?:

• This is not a job but a CAREER with opportunities for growth and advancement
• Diverse and inclusive work environment
• We will invest in you and provide extensive training, mentoring and continuous development
• Access to training and development platforms
• Full medical, dental benefits and a Deferred Profit Sharing Program
• Annual Wellness Credit of up to $250.00 for any products/services that improve your health and well-being, i.e., health assessments, nutrition counselling, hiking shoes, a yoga outfit or fitness equipment!
• Associate Discount Program where you will be able to enjoy some of the world's best sleep products
• Maternity/Parental leave top up benefits
• Tuition Reimbursement Program that covers professional AND personal development
• Long service awards, celebrations and other social events
• Associate Referral Program
• Paid day off to volunteer at your local charity of choice
• Recognized as one of Canada's Most Admired Corporate Cultures in 2023 by Waterstone Human Capital

Commitment to Equity, Diversity, Inclusion & Belonging (EDI&B)

At SCC/DV, we are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve. We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability.

About Sleep Country Canada/Dormez-vous?

Sleep Country is Canada's leading specialty sleep retailer with a purpose to transform lives by awakening Canadians to the power of sleep. Sleep Country Canada operates under the retailer banners; Sleep Country, Dormez-vous, the rest, Endy, Hush, Silk & Snow and most recently acquired, Casper Canada. The Company has omnichannel and ecommerce operations including over 300 corporate-owned stores and 18 distribution centers warehouses across Canada. Recognized as one of Canada's Most Admired Corporate Cultures in 2023 by Waterstone Human Capital, Sleep Country is committed to building a company culture of inclusion and diversity where differences are embraced and valued. The Company actively invests in its sleep ecosystem, innovative products, world-class customer experience, communities and its people. For more information about Sleep Country, please visit www.sleepcountry.ca.