Job Posting: Marketing Lead

Location: Based full-time in Bamfield, B.C.

Start Date: Summer/Fall 2025

About Us:

West Coast Kelp Ltd. is a leader in kelp cultivation and restoration, proudly operating on Vancouver Island in the traditional territories of the nuu?aanu? First Nations. We work closely with Indigenous governments, researchers, and industry partners to implement regenerative kelp farming and restoration initiatives that support both ecological recovery and economic opportunity.

Our mission is to advance Canada's emerging kelp sector by delivering innovative, scalable solutions that drive industry growth and foster high-impact collaborations. Since 2023, we've grown to become the country's largest supplier of high-quality kelp seed, helping lay the foundation for sustainable ocean solutions across British Columbia and beyond.

We're looking for a highly motivated Marketing Lead with a strong desire to contribute to this mission by taking ownership of our marketing from strategy to execution, while playing a key role in driving the growth and success of West Coast Kelp as we expand our impact in the kelp sector.

We're growing, and we're looking for someone to help tell our story and build our brand from the ground up.

The Role:

As our first Marketing Lead, you'll serve as West Coast Kelp's one-person marketing department. You'll be responsible for planning and implementing our marketing strategy, creating compelling visual content, and ensuring the world understands the impact of our work. From collecting footage and creating content to digital campaigns and analytics, you'll shape the voice and visibility of our brand.

This is a rare opportunity to take creative and strategic ownership at an early stage, with room to grow into a senior leadership role as we expand.

You Are:

• Excited and capable of thriving in a mission-driven start-up environment and growing with West Coast Kelp as we expand our operations.
• Highly organized, detail-oriented, and dedicated to constant improvement.
• A vetted, hardworking critical thinker who confidently tackles large projects.
• Self-motivated, resourceful, and know how to hustle to achieve big goals.

Key Responsibilities :

Content Creation & Storytelling

• Capture high-quality video/photo content at restoration sites, nurseries, and events
• Edit and produce short- and long-form videos for web, social, and newsletters
• Build, maintain and organize our internal media library

Social Media & Digital Strategy

• Manage and grow WCK's presence on Instagram, LinkedIn, and YouTube
• Create and schedule posts aligned with our brand and audience
• Monitor engagement and adapt content based on performance

Marketing Strategy & Execution

• Develop and roll out WCK's marketing and brand strategy
• Identify and prioritize key audiences and growth opportunities
• Contribute to trade show materials, reports, presentations, and grant communications

Analytics & Reporting

• Track campaign and content performance
• Create monthly or quarterly marketing impact reports
• Use insights to continually improve strategy and content

What You Bring to the Table:

• 3+ years of experience in content creation, visual storytelling, and strategic marketing
• Proficiency with design and editing tools such as Adobe Creative Suite, Canva, or equivalent
• Experience planning and executing marketing campaigns, with a focus on tracking performance and making data-informed adjustments
• Familiarity with analytics platforms like Google Analytics, HubSpot, or similar tools
• A proven track record of meeting or exceeding goals and consistently delivering high-quality work
• A proactive mindset, thriving in a fast-paced, creative environment where problem-solving and initiative are valued
• A strong orientation toward performance and outcomes, with comfort working in a KPI-driven environment

Perks & Benefits

• $65,000-$80,000/year salary, based on experience
• $2,000 annual learning & travel budget
• Flexible schedule
• Access to stunning marine environments (nurseries, kelp farms, restoration sites)
• Creative freedom to shape a growing brand from day one
• Supportive and collaborative small-team environment
• Opportunities to co-develop reports, grant campaigns, and impact storytelling

Growth Path

We see this as a foundational role with room to grow. As West Coast Kelp expands, this position is designed to evolve into a senior leadership or management position. We're committed to investing in your development and reviewing performance and compensation annually.

Location:

West Coast Kelp is located in Bamfield, B.C**.,** on the west coast of Vancouver Island. With a population of fewer than 300 people, Bamfield is a small but vibrant and welcoming community. It offers stunning hiking trails, fishing spots, rocky intertidal zones, and beautiful beaches. If you're the kind of person who dreams of living on the edge of the world, this is the place for you! Hybrid work option is possible.

You Will Succeed If You Align with WCK's Values:

• First Principles: You seek to understand the root causes of a problem before taking action.
• Candour with Care: You value open, honest communication and are willing to have hard conversations.
• Ruthless Prioritization: You focus on what matters most.
• Curiosity: You are eager to learn and explore new possibilities and opportunities.
• Resourcefulness: You find creative solutions to challenging problems.
• Evidence-Based Decision Making: You rely on data to guide your actions.
• Continuous Improvement: You have a growth mindset and embrace feedback.
• Drivers, Not Passengers: You take initiative and make progress instead of waiting for others to do so.

How to Apply

Submit your resume and cover letter. The position will remain open until the roll is filled.