Bring your creativity and fresh thinking to PUSHCORP, a cutting-edge subsidiary of WALTER Surface Technologies. Since 1952, WALTER has built a reputation for high quality and innovation in surface treatment technologies and a global leader in high-performance solutions for the metalworking industry. Our core philosophy centers on empowering customers to work smarter and achieve excellence through the best technology, products, performance, safety, and durability—driving increased productivity and profitability.

We’re seeking a dynamic Marketing Manager for our PUSHCORP division to drive growth and elevate our brand in industrial automation. In this role, you’ll develop strategies that showcase our cutting-edge force-compliant tooling and electric spindles, known worldwide for precision, power, and efficiency.

Join us to shape the future of automation with a team committed to safety, performance, and customer success. If you thrive on challenge and want to make an impact in a rapidly evolving industry, we want to hear from you.

Responsibilities:

Marketing Strategy:

• Development and execution of marketing activities & planning for PUSHCORP, including but not limited to product launches, advertising campaigns, content, tradeshows and more!
• Communicate with channel partners on content - Abrasive Manufacturers, Universities, Integrators, and Distributors.
• Develop marketing content and videos to promote demo labs in both Montreal & Dallas locations. (lab overview, product features, applications).
• Work closely with 3rd party graphic designers, video creators, and print vendors (Fiverr, TM Graphics, Minuteman Press, etc.) in addition to internal collaborators to ensure delivery of various assets.
• Regularly track & analyze results and provide recommendations for optimization.

Product Marketing:

• Support go-to-market processes and ensure delivery of marketing milestones, such as:
  • Update website with new products.
  • Create graphics to illustrate product capabilities.
  • Develop email campaigns to promote new products.
  • Produce videos to explain and promote new products.
  • Collaborate with external partners to produce webinars, podcasts, etc

Business Development

• Develop relationships with partners to build an integrator network.
• Expand customer based on identified target markets and current applications.
• Partner with sales teams in targeting potential new customers or potential new leads.
• Monthly newsletters engage customers by: Driving leads to demo lab, showing off new products, update customers of upcoming scheduled trade shows and events.
• Highlight current projects through video testimonials & case studies.

Tradeshow & Events:

• Leads all aspects of PUSHCORP tradeshows - manages logistics, booth layouts, exhibitor assignments, materials planning, pre & post show communications and show leads tracking.
• Leads marketing initiatives to promote events; includes creating show specials, promotional materials, and managing the event website to attract attendees.
• Ensures tradeshow leads are received and distributed to appropriate stakeholders quickly after each show; follows-up with sales and track results.
• Identify potential new events aligned with business and marketing strategy.

Knowledge, Skills and Abilities:

• Knowledge of B2B content marketing strategy, tools and processes.
• Proven track record in creating and executing successful marketing programs.
• Excellent understanding and familiarity with brand building and brand management.
• Ability to build and sustain relationships with key business partners and affiliates.
• Strong knowledge of competitive analysis methods.
• Direct responsibility in business planning and implementation of marketing activities & strategies.
• Demonstrated success in product launches and execution of sales and marketing strategies.
• Ability to create and edit sales materials and presentations.
• Strong communicator with excellent copywriting skills in English and ability to clearly articulate ideas and present
• Able to set priorities, multi-task, and work efficiently in a team environment responding and pivoting to competing priorities and timelines.
• Highly effective project management, prioritization, planning and time-management skills to meet deadlines.
• Proven ability to work collaboratively within a fast paced, deadline driven environment.
• Rigorous and possessing sound judgement, open-minded and creative thinking
• Results oriented person and proven team player who is both flexible and adaptable
• Strong analytical skills

Experience & Education:

• University degree in marketing, business administration, communications or equivalent.
• Minimum 3 years of direct work experience in marketing
• Experience working in a B2B industrial company & knowledge of B2B content marketing strategy. Previous experience in the Robotic industry would be a major asset.
• Must be able to travel to the U.S. as required.