Portage CyberTech is seeking a new VP Marketing to deliver on the company’s ambitious expansion plans in Canada, the US and elsewhere. The successful candidate will be responsible for a multi-million dollar budget, and refining and managing our go-to-market strategies and execution across our entire product range, including CIAM, digital and electronic signatures and CRM.

Key Responsibilities:

• Refine and execute comprehensive multi-channel marketing strategies to drive demand and lead generation programs that ultimately deliver qualified leads to the sales team.
• Build, mentor, and lead a high-performing remote marketing team while fostering a collaborative culture.
• Strengthen brand awareness through compelling messaging, creative campaigns, and thought leadership content.
• Leverage analytics and KPIs to measure campaign performance and refine strategies for maximum ROI.
• Work closely with executives, sales, product, and customer success teams to align on market positioning and messaging.
• Manage the marketing budget efficiently to prioritize impactful initiatives and maximize ROI.

Skills and experience required:

• A minimum of five years’ experience as a marketing leader in either B2G or B2B enterprise SaaS marketing.
• Familiarity with product-led, sales-led and hybrid go-to-market approaches.
• An experienced marketing leader with previous responsibility for managing a marketing team of more than six full-time contributors.
• A proven track record of managing a significant marketing budget.
• An in-depth knowledge of digital marketing strategies, including demand and lead generation, account-based marketing and marketing automation.
• Previous first-hand experience of managing corporate events, CRMs and website CMS.
• Experience in communicating directly with senior management and investors.
• Very high fluency in written and spoken English.
• Both experience of working in a bilingual environment (English/French) and French language fluency would be beneficial.
• This is a hybrid role with regular presence at our offices in both Gatineau and Montreal.

This job description provides a general overview of the role and is not intended to be a comprehensive list of all tasks and responsibilities. Duties may evolve or change based on the needs of the organization.

Working for the Portage team includes:

• A united and passionate team
• Flexible working hours
• Four weeks of vacation after one year of service
• Competitive salary
• Group insurance, including medical and dental
• Group RRSP
• iPhone with a paid corporate plan
• Social activities and more!

Our organization is across North America.

As detailed in the job description, this job involves communicating, both verbally and in writing, with other Portage teams located across Canada and the United States and with our international clients and partners. These customers and partners represent an important part of our activities. Based on an evaluation, we have determined that the duties of this position require knowledge of English in addition to French (oral and written). We also determined that the English language skills already required of other employees do not permit the performance of English language skills tasks related to this position.

However, in Québec, Portage limits as much as possible the number of positions for which it requires the knowledge of another language than French. Portage solely requires proficiency in English where it is necessary for the performance of an employee’s duties.