ABOUT SYNAPSE ITS

Uniting industry-leading brands Polara Enterprises, Carmanah Technologies, Eberle Design (EDI), Diablo Controls, and Availed Technologies, Synapse ITS is a comprehensive “Intelligent Transportation Systems” platform of companies focused on increasing roadway safety, accessibility, and efficiency through innovative infrastructure. From intersections to highways, crosswalks to parking areas, Synapse ITS products leverage durable, dependable hardware alongside state-of-the-art software and data collection to provide agencies with smart solutions to complex transportation challenges.  

OVERVIEW

Join our diverse team as a Senior Marketing Communications Specialist, where you’ll play a pivotal role in shaping and elevating various brands across the platform. Reporting to the Manager, Marketing & Communications, you’ll leverage your expertise in content development and research-driven storytelling to create impactful promotional campaigns that drive business success. You’ll collaborate with cross-functional teams to produce compelling assets, from website pages to product documentation, videos, and event materials. Your creativity will help support innovative marketing strategies, optimize digital performance, and strengthen brand presence. If you thrive in a fast-paced environment and are passionate about delivering results through creative storytelling and strategic planning, this is the perfect opportunity for you to make a lasting impact.

This is a permanent full-time role. This is an in-person role, requiring the successful candidate to be located in Victoria, BC. The salary range is $75,000-$85,000.

YOUR PRIMARY RESPONSIBILITIES

• Develop and maintain product assets such as data sheets, web pages, and presentation decks and work with external and internal resources to produce product videos. 
• Work with the Marketing team on new product launches, including creating brand assets, training materials, and promotional strategies.  
• Working with the Manager, Marketing & Communications and internal sales teams to write engaging content to improve buyer journey and conversions. 
• Turn technical specs and product details into compelling narratives.
• Work with a graphic designer to design brochures, web banners, and other graphic materials for targeted audiences. 
• Develop engaging social media content. 
• Collaborate with Digital Marketing Manager to track and measure the effectiveness of campaigns, providing recommendations for continuous improvement. 

QUALIFICATIONS & SKILLS

• A bachelor’s degree in Marketing, Communications, Public Relations, or a related field; a combination of education and experience will also be considered.
• A minimum of 5 years of professional experience in marketing communications, with demonstrated success in content strategy and production.
• Exceptional writing, editing, and storytelling abilities tailored to various audiences and platforms.
• Proficiency in web content management systems and CRMs (WordPress and HubSpot) and analytics tools.
• Excellent research and analytical skills, with the ability to translate data into actionable insights.
• Strong project management skills, with the ability to handle multiple priorities in a fast-paced environment.
• Proven experience with and ability to develop and deepen content channels, including LinkedIn, blogs, and e-newsletters.

HOW TO APPLY

If this opportunity to work with an exciting organization appeals to you, please apply with your resume and cover letter. Additional information on this role can be found in the full job description.

This posting will remain open until filled.

We look forward to hearing from and connecting with you!

Synapse ITS believes that diversity is the cornerstone of excellence within our team and mirrors the community we serve. We warmly invite candidates of all genders, ethnicities, cultural backgrounds, sexual orientations, and abilities to apply. Committed to an accessible recruitment journey, Synapse ITS ensures a barrier-free experience. Should you be approached for a job opportunity, please reach out if you require accommodations.

We thank all those who apply but only those applicants who are selected for an interview will be contacted.