Position Summary

The Marketing Manager is responsible for the management of the social media platforms, websites, marketing campaigns, events, and collateral. The Marketing Manager supports the Sales, Sales Operations & Marketing organization and functions as a support to ensure delivery of sales goals, revenue, and margin growth.

Key Responsibilities :

Reporting to the Director of Marketing, this position supports the achievement of Archway's business goals.

Paid social campaigns - monitor paid social campaigns for accuracy and efficiency

Analyze campaigns for accuracy/efficiency in terms of gains/leads or information interaction

Manage paid search budgets on top-tier search engines (Google, Facebook, etc) to improve the visibility of the company online

Online advertisements

Build relationships with publishers/journals/online media to promote Archway

Work with: Developer Tools, Google Analytics, HubSpot

Participate in the development of trends reports, social platform updates

Review and manage data for reports; identify trends and insights through research

Stay up to date on top trends, build out concepts for new media

Identify trends/insights and provide best practices and recommendations to senior management

Website administrator - manage plug-ins, content, and distribution

Test and implement SEO (updates) with original content

Copywriting and continuous improvement

Keep competitor/successful industry website content execution database, stay updated on the latest web trends

Web analytics, Google Analytics, Hubspot, etc.

Website conversion rate utilizing web analysis tools

Create a planned approach to increase the quality of content / determine the impact of content campaigns, paid search ad campaigns

Organize promotional events, trade shows, and other venues, coordinating with teams to ensure prompt delivery of materials, etc.

Create blog posts, imagery, video execution, print collateral build stories in multiple platforms

Keep updates consistent and fact-check changes

Consult and collaborate with different departments to create items that reflect our capabilities through video, photography, and company-wide used graphics (eg, process flows)

Build and report monthly production goals

Managing RFP repository

Organization of resources:

Corp Documents

Case Studies, Presentations & Success Stories

Pull bids for outsourced services

Marketing calendar execution

RFP & Proposal support

Manage internal announcement

Manage inquiries from Archway.com and distribute to the appropriate party.

Manage anonymous Q&A.

Help organize Townhall presentations

Qualifications

Bachelor's degree in marketing or related field

Minimum 2 years of experience in Marketing

• Experience working in advertising, sales, and marketing environments
• Hands-on experience in content management

High energy and comfort working in a fast-paced environment

• Superior presentation and written communication skills
• This is a hybrid role with remote flexibility and regular travel to industry trade shows, client sites, and company events. Ideal for someone who enjoys a dynamic schedule, building in-person relationships, and representing the brand at high-impact events.

Advatix®, Inc. is one of the world's leading providers of e-commerce Supply Chain and Logistics Consulting Services and Solutions that enable its clients to transform their operations for speed, service, and cost of fulfillment and delivery of goods and services. We are committed to an inclusive workplace that does not discriminate against race,?nationality, religion, age, marital status, physical or mental disability, sexual orientation, gender, or?gender identity. We believe in diversity and encourage any quali?ed individual to apply. We are an EEOC?Employer.