Position Summary:

The Students' Union is seeking a creative, motivated, and organized University of Alberta student or recent graduate to join our Marketing & Communications team as Coordinator - Social Media with a strong focus on videography and video content creation.

In this role, you will help bring UASU events, services, advocacy, and student life to life on social media through compelling short-form video content (e.g. Instagram Reels, TikTok, YouTube Shorts), while supporting overall social media strategy and execution.

Key Responsibilities:

Content Creation & Videography

• Plan, film, edit, and publish engaging video content for UASU social media channels, with an emphasis on storytelling and campus life.
• Attend UASU events, campaigns, and initiatives to capture photos and video footage for promotion and engagement.
• Work with other student staff, UASU departments, and campus partners to source video opportunities.
• Maintain a consistent visual style aligned with UASU brand guidelines.

Social Media Coordination

• Assist with the day-to-day operation of UASU social media platforms (Instagram, TikTok, Facebook, X/Twitter, YouTube, LinkedIn).
• Write captions, schedule posts, and engage with online audiences.
• Monitor trends in social media, especially video trends, and suggest innovative content ideas.
• Track analytics to help measure reach and engagement.

Team & Administrative Support

• Collaborate with the Marketing & Communications team on larger campaigns and content calendars.
• Participate in regular team meetings and training sessions.
• Support occasional photography or written content projects as needed.

Qualifications:

Required:

• Currently enrolled University of Alberta undergraduate or graduate student or a recent graduate of a University of Alberta undergraduate program.
• Proven experience in videography - comfortable using camera equipment (DSLR, mirrorless, smartphone), editing software (Premiere Pro, Final Cut Pro, CapCut, DaVinci Resolve, or similar).
• Strong understanding of short-form video platforms (TikTok, Instagram Reels, YouTube Shorts).
• Familiarity with social media trends, tools, and best practices.
• Excellent storytelling, creative thinking, and attention to detail.
• Strong organizational and time management skills; able to work independently.

Assets:

• Experience with photography.
• Graphic design skills (Canva, Adobe Creative Suite).
• Knowledge of the University of Alberta campus and student life.

Work Conditions:

• Part-time, approximately 10-20 hours/week (flexible around academic schedule).
• Primarily in-person on campus with some remote work possible.
• Occasional evening or weekend work to cover UASU events.
• Access to video equipment can be provided, but use of personal equipment is also welcomed.

Learning & Benefits:

• Gain valuable experience in video production, social media strategy, and marketing in a dynamic student-focused organization.
• Build a professional portfolio of video and digital content.
• Work as part of a creative and collaborative team.
• Develop a deeper understanding of student advocacy and campus life at U of A.

Equity and Inclusion: The UASU's mission is to serve, engage, and represent students. To do that well, we need an organization that is representative of the students we serve. We are committed to creating a diverse environment that fosters a sense of belonging and empowerment. We actively encourage applications from members of groups experiencing barriers to equity.

All applicants are asked to submit a cover letter as well as a portfolio of their work.

Applications will be accepted until 4:30 PM on July 4, 2025.