JOB DESCRIPTION

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to Western Regional Office in Calgary three times per week, at minimum.

In this role, you will be responsible for working with multiple internal and external teams such as the National Brand Managers, Regional Sales Managers, Enterprise Team, Digital Marketing and external parties such as the Dealer Body and Agencies Partners. Reporting to the Regional Sales Director, you will act as the Subject Matter Expert (SME) for all retail marketing related activities including regional incentive execution, promotions, digital marketing and analytics leading ultimately to grow the business and positively impact volume and market share in the region of responsibility.

KEY RESPONSIBILITIES:

Achieve Retail Volume and Market Share objectives for the region

Achieve High Value Behaviour KPIs

Identify sales opportunity / gaps and develop plans in conjunction with the Regional Sales Manager (looking at inventory, sales run rate and taking regional performance into account)

Be the SME on vehicle incentives and in market offers

Work on growing the business through the promotion of incentives, and digital properties in region

Establish solid relationships with the wider dealer network and Regional Dealer Board members

Engage and actively participate in all required regional and national level GM and dealer forums

Champion improvement in the retail customer experience and implementation of digital innovation that supports the overall retail experience improvement

RMAB - Regional Marketing Advisory Boards

Lead the RMAB process including dealer engagement and effectively own and manage all RMAB budgets

Collaborate with the RMABs as not-for-profit organizations; coordinating with external & GM lawyers and accountants as necessary

Coordinate with the VSM Finance team to complete monthly budget forecasts and work with the media team and agency partners to allocate appropriate budgets per the established GTM strategy

Ensure that the RMABs have competitive, compelling offers in market on a timely basis

Manage CO-OP advertising programs; establishing budgets, process, analysis, communication tools and handling all inquiries

Go To Market

Assist in new vehicle auto shows and launches

Oversee regional compliance requirements

Ensure that special events and sponsorships provide maximum impact (ROI)

Support dealer merchandising initiatives as needed

Work with the Brand Teams and agency partners to develop break-through retail creative and messaging for in market offers

Lead & manage required sponsorship portfolio; ensuring brand alignment and retail components

Internal GM Teams & Agency Partners

Oversee Tier 2 agency and all resources associated with them

Be a key member of the regional leadership team and work in conjunction with the National Brand Managers across General Motors, Digital Innovation Team, Marketing Applied Science Team, Media Team and other Regional Marketing leads

Coach District Managers on available tools, programs and required marketing reports / plans to drive the business in their districts

Communicate campaign messaging to all Dealers and District Managers, on a timely basis

Ensure that Dealers and District Managers are aware of RMAB specs

Support regional meetings with required content preparation and presenting materials to keep the lines of communication open and collaborative with the dealer network

Understand the current and evolving media landscape to ensure appropriate budget utilization is in place to reach in-market consumers

COMPETENCIES

Analytical Thinking - high level of strategic decision making and problem solving skill

Persuasive Communication - excellent written and oral communication skills including strong presentation skills

Leading with Influence - able to create a solid GTM strategy and gain internal GM and dealer alignment

Results Focused - desire to win and continuously drive results for short and long term goals

Project Management - detail focused and ensure internal and external milestones are met with quality

Clear understanding of the current market dynamic and regional customer base





ADDITIONAL JOB DESCRIPTION

REQUIRED SKILLS AND EXPERIENCE

Post Secondary Education required, in Marketing, Communications, Advertising, Analytics or a related field

Bachelor's degree in Marketing, Communications, Advertising, Analytics or a related field Preferred

Fluent in English (written and spoken)

Advertising and Media experience required (brand or agency)

Experience working with or managing agencies

Excellent knowledge of the retail dealership operations

Ability to work independently and in cross functional team environments

Willingness to work extended hours on occasion if required (ie Month End or Autoshows)

Valid Driver's License

Ability to travel regularly within Western Canada?

Benefits:

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.

Healthcare, dental and vision benefits including health care spending account and wellness incentive.

Life insurance plans to cover you and your family.

Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.

GM Vehicle Purchase Plan for you, your family, and friends.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.





ABOUT GM

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Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.





Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.





Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.