At Interac, we design and deliver products and solutions that give Canadians control over their money so they can get more out of life. But that’s not all. Whether we’re leading real-time money movement, driving innovative commerce solutions like open payments for transit systems, or making advancements in new areas like verification and open banking, we are playing a key role in shaping the future of the digital economy in Canada. 

Want to make a lasting impact amongst a community of creative thinkers, problem solvers, and high-performance application developers? We want to hear from you. 

As the Head of Marketing and Communications, you will lead the development and implementation of integrated marketing and communications strategies and activations to drive the business pipeline, raise awareness, engage stakeholders, and drive support for our mission. You will oversee a team responsible for corporate communications, brand management, digital and integrated marketing, product marketing, and sponsorship and partner marketing. 

YOU’LL BE RESPONSIBLE FOR:   

• Driving the marketing and communications operations of the company including the development and execution of the enterprise marketing and communications strategy to achieve business objectives. 

• Shepherding the development and growth of the company's brand identity, ensuring consistency across all communication channels, driving brand positioning, and messaging consistency across all touchpoints. 

• Managing the marketing budget and allocating resources effectively to maximize ROI. 

• Working closely with the Strategy team to leverage market trends, competitor activities, and customer insights to identify opportunities for growth. 

• Collaborating cross-functionally with Product, Client, and other teams to ensure alignment and synergy. 

• Measuring and reporting on the performance of marketing campaigns, activations, and initiatives. Leading efforts to enhance brand visibility and recognition across the Canadian ecosystem and with the target audience.​ 

• Cultivating relationships with media outlets, journalists, and industry influencers to secure positive coverage and manage the company's public image.​ 

• Creating and managing crisis communication plans to address potential reputational challenges.​ 

• Building positive relationships across shareholder and targeted ecosystem marketing and communications teams​. 

• Developing and executing internal communication strategies and managing communications assets to engage and inform employees about company initiatives, goals, and updates.​ 

• Crafting and distributing external communications, including press releases, corporate announcements, and thought leadership content.​ 

• Overseeing the GTM campaigns, product messaging, product marketing materials, and activations to drive demand and growth​. 

• Driving the company's digital marketing efforts, including website management, social media, email marketing, and online advertising campaigns. ​ 

• Developing a management system for measuring campaign effectiveness and ROI of marketing spend.​ 

• Conducting market research to identify emerging trends, customer preferences, and competitive positioning.​ 

• Using data-driven insights to refine marketing strategies and improve campaign effectiveness.​ 

• Managing and developing a team of marketing and communication professionals, providing guidance, mentoring, and performance evaluations.​ 

• Fostering a collaborative and innovative work environment to encourage team growth and creativity.​  Championing the corporate profile and overseeing sponsorship activities to ensure positive exposure, sentiment and ROI.