MARKETING MANAGER for CENTRAL Taps

• Food

A creation of the CRAFT Beer Market team, CENTRAL Taps

• Food

is where great food, friends, and good times come to life. Our flagship location in the Entertainment District of Calgary opened its doors in May 2022, marking the beginning of our expansion journey across Canada. We believe in fostering a diverse community by celebrating differences, encouraging uniqueness, and investing in the personal growth and success of our team. CENTRAL is now searching for an experienced Marketing Manager to join our Brand team. Reporting to the Marketing Director, this individual will collaborate closely with cross-functional teams, bringing a dynamic blend of creativity, strategic thinking, and a passion for engaging people.

Location: Vancouver OR Calgary

Key Responsibilities:

• Develop and execute innovative marketing strategies and campaigns to drive lead generation and enhance brand awareness for Central.
• Create and maintain annual marketing calendars, ensuring alignment with business objectives and timelines.
• Establish performance metrics for all marketing activities, regularly tracking and reporting on results.
• Devise marketing strategies and tactics to effectively communicate programs and initiatives, setting measurable KPIs for target achievements.
• Lead planning and execution of product launches and new restaurant openings in collaboration with cross-functional teams and partners.
• Craft compelling copy for diverse marketing materials, maintaining brand consistency and quality standards.
• Coordinate and oversee external vendors, including photographers, videographers, charity partners, media agencies, and influencers.
• Develop briefs and content strategies, overseeing creative concepting, copywriting, and photo/video shoot management to support marketing initiatives.
• Manage the restaurant's social media presence, cultivating and engaging communities through influencer outreach, page management, and community engagement efforts.

Requirements:

• Team player with excellent communication and interpersonal skills.
• Strong attention to detail in written communication and the ability to craft engaging and creative copy
• Experience in brand management, including strategy, targeting, positioning, and Go-to-Market (GTM) strategy.
• Ability to act with appropriate urgency.
• Hospitality experience considered an asset
• Travel 20%
• Minimum of 5 years of experience in marketing, communications, or a related field.

Benefits & Perks:

• Develop and gain valuable management experience.
• Career growth within a rapidly expanding company.
• Monthly hospitality budget.
• Leadership and professional development opportunities.
• Perks, team events, and discounts at affiliated restaurants across Canada.
• Strong employee benefits and Employee Assistance Program.
• Positive work culture that supports your career ambitions and respects your lifestyle.

If you are a motivated individual passionate about marketing and the hospitality industry, we encourage you to apply for this exciting opportunity. We offer a competitive salary, an excellent benefits package, and a dynamic work environment.