ABOUT THE ROLE:

Fitzrovia is seeking a Marketing Manager to lead property and corporate level marketing. On the property-level, marketing efforts are required from pre-construction to on-going stabilization marketing. Fitzrovia has established a reputation for being innovative and creative from a marketing perspective. The future Marketing Manager will be open to new ideas and have a desire to push industry boundaries and challenge the status quo. It is critical that the future Marketing Manager is passionate, a ‘self-starter’, and relentlessly resourceful - no problem is unsolvable.

The Marketing Manager will have the opportunity to collaborate with our development team, construction team, operations team, investments team, and accounting team. As a result, the Marketing Manager will have an opportunity to be exposed to every level of the rental development process.

RESPONSIBILITIES:

• Manage the multi-family marketing program across the portfolio
• Develop strategic plans and campaigns to differentiate planned projects to increase market share, drive property traffic, and maximize revenue
• Ensure company and property branding standards are consistent across platforms
• Create marketing budgets for individual assets and monitor marketing spend on monthly variance reports
• Complete detailed monthly lease-up reports for investors and draw data-driven conclusions and recommendations
• Manage all third-party marketing vendors and deliverables including photographers, rendering firms, creative agencies, digital advertising firms, and so on
• Responsible for keeping all deliverables on time, on budget, and providing weekly reports
• Maintain marketing assets by filing documents, images, and reports in an exceptionally organized fashion
• Manage the production for print, signage, renderings, digital collateral, etc.
• Work on the creation of initial pricing for all assets with other corporate team members
• Manage creative and messaging and ensure public facing marketing materials speak to our target audience with messaging that is in-line with the property’s current project stage
• Adjust marketing campaigns and expenditures based on analytics
• Monitor industry trends and recommend new technologies, products, workflows, or services based on research as necessary
• Manage and audit our “online curb appeal” daily, this includes online reputation management, Internet Listing Services (ILS), property websites, and social media accounts
• Work with the Social Media Manager to ensure all accounts are keeping in-line with brand standards and marketing objectives
• Work with site staff on the rollout of marketing programs, incentives, invoicing, digital collateral, uniform program, and ensuring our marketing standards are maintained
• Bring a marketing lens to new developments and consult on unit layouts, building finish materials, common space design, amenity selection, unit mix, and size analysis
• Work with design team on staging model suites and art procurement
• Other duties as specified by the Vice President of Marketing

QUALIFICATIONS AND EXPERIENCES:

• University or college degree in marketing, design, architecture, or a related field
• Proficiency in English and French is required
• 3 - 5 years experience in a marketing related role
• Experience in multi-family marketing and/or graphic design.
• Extremely analytical – the drive to be an industry leader and up to date on rental market data and trends
• Excellent communicator both in written and oral forms and an ability to articulate goals and requirements
• Strong presentation skills
• Experienced in MS Office and Adobe Creative Suite (Photoshop, Illustrator, and InDesign) applications
• Professional photography and videography skills are considered an asset
• Flexibility – the ability to be flexible which includes occasionally working additional hours to meet company goals and deadlines