Please note: we are accepting interest from candidates based in either Vancouver or Toronto.

Overview:

At Saje Natural Wellness, our mission is to connect people with the healing power of plants so that everyone can live their life to the fullest, naturally.

Since 1992, we've been committed to creating 100% natural products that are rooted in function and designed to help people tune into their personal wellness. And just like nature, we're continually growing!

We're on the lookout for top talent to join our team, in our stores, offices and distribution centres. We offer competitive compensation and benefits, flexibility in working styles and a commitment to professional growth and personal wellness supported by a generous Team Member discount on our products.

The impact you'll make:

The Email Marketing Manager's role is to manage?the Email and SMS programs at Saje, with the primary goal of driving traffic and revenue. This includes planning channel content accordingly, continuous performance optimization, reporting on KPI's, and managing the Email/SMS tech stack. This role requires working knowledge of?list segmentation tactics and customer analytics to optimize the customer lifecycle and increase retention rate.

Both analytical and imaginative, the ideal candidate must be able to understand performance data and derive actionable insights that will optimize channel strategies. They work closely with eCommerce, Brand, and Operations teams staying in lock step.

All Saje Team Members are responsible for contributing to Saje's culture and maintaining a positive environment for themselves and their peers.

Responsibilities :

Campaign and Marketing Calendar Development & Execution

• Own email and SMS marketing calendar, ensuring it sufficiently supports revenue and KPI goals, while working cross-functionally with eCommerce and Brand to maintain calendar alignment.
• Provide Creative team with ongoing best practices and learnings based on email engagement metrics
• Oversee email building, segmenting, scheduling, and QA to ensure flawless execution of all email and SMS campaigns
• Ideate and oversee submission of creative email briefs for all email campaigns.

Program Strategy & Optimization

• Develop and execute A/B testing strategy, including when to test, what to test, and drawing insights from results to optimize email and SMS campaigns
• Strategize, oversee and optimize email/SMS journeys and flows to optimize customer lifecycle for revenue growth and education of our CMs
• Build strategy and email journeys to support all digital programs, such as post-purchase and Loyalty
• Manage list attrition through optimizing frequency, segmenting, list hygiene maintenance, and preference center build-out
• Champion list growth through lead generation campaigns and partnerships
• Manage relationship with ESPs

Reporting & Insights

• Create a weekly and monthly report of channel performance with actionable insights.
• Monitor channel KPI's and make recommendations and adjustments as necessary to ensure achieving monthly KPI targets.
• Stay up to date with compliance requirements, new tech, privacy changes, email trends, and best practices

Knowledge, Skills & Experience you'll bring:

• University Degree or equivalent in marketing, business, communication, analytics or a related field
• 4+ years of direct email and SMS marketing strategy and execution (Klaviyo ESP)
• Experience in goal-setting and defining & growing KPI's.
• Working knowledge of Google Analytics and/or other analytics platforms.
• Experience in scaling email programs for DTC brands.
• Strong understanding of customer retention, lifetime value and frequency management.
• Excellent program management skills. Highly planful, but agile and capable of deriving creative solutions.
• You have the ability to work effectively with a broad spectrum of both internal team members and external vendors/partners.
• Data-driven, results-oriented and process driven, with high expectations of self and team.
• Pro-active and works well cross-functionally.

Why Saje?

Here at Saje, we understand that joining a team is an important decision to make and want to be sure you're supported to do your best work.

The compensation range for this position is from $80,000 - $95,000 annually. Base pay is dependent on market location and may?vary depending on job-related knowledge, skills, experience, and internal equity.

In addition to your base, we offer:

• A hybrid way of working
• Flexible work hours based on business needs.
• Aspirational workspaces - every detail is considered to connect you to our culture.
• Wellness days to ensure you're taking care of your mental and physical health.
• Health benefits - comprehensive health, vision and dental packages
• Paid sick days
• Generous product discount
• Full onboarding plan and onboarding buddy to help you settle in.
• Employee Assistance Program - 24/7 support, resources, and information available to you and your family
• GRSP programs
• Paid time off to ensure you're resting & recharging.
• Product training - you will learn about the benefits and efficacy of our 100% natural products to support your own wellness journey.

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

Join our team!

If this opportunity sounds like you, please apply in the link below. Not sure you're 100% the right fit? We encourage you to apply even if you don't have all of the listed qualifications. We offer a thorough onboarding experience to set you up for success and help you to integrate seamlessly into the team.