ABOUT MRU

Founded in 1910 and located in Calgary, Alberta, Canada, Mount Royal University grew into a vibrant college in the 1930s and became a mid-sized university in 2009. Mount Royal has carved out a distinct niche by offering smaller class sizes, a robust liberal education and unique undergraduate programs. Currently, more than 15,000 credit students choose from 13 bachelor degrees and 36 majors.

Mount Royal University is located in the traditional territories of the Niitsitapi (Blackfoot) and the people of the Treaty 7 region in southern Alberta, which includes the Siksika, the Piikani, the Kainai, the Tsuut'ina and the Iyarhe Nakoda. We are situated on land where the Bow River meets the Elbow River. The traditional Blackfoot name of this place is "Mohkinstsis," which we now call the city of Calgary. The city of Calgary is also home to the Métis Nation.

Mount Royal University is committed to removing barriers and fostering the inclusion of voices that have been historically underrepresented or discouraged in our society. In support of our belief that diversity in our faculty and staff enriches the work, learning and research experiences for the entire campus community, we strongly encourage members of the designated groups (women, Indigenous Peoples, persons with disabilities, members of visible minorities, and diverse sexual orientation and gender identities) to apply and self-identify.

ABOUT THE ROLE

We are seeking a talented and experienced Digital Marketing Strategist to join our Marketing and Communications team in University Advancement. Reporting to the Director of Marketing, the ideal candidate will be responsible for driving the strategy, setup and execution of digital campaigns across various platforms, including social media, paid search, and display advertising. Additionally, they will provide strategic direction for our digital brand and reputation strategy, collaborating closely with internal stakeholders to ensure effective campaign execution and reporting.

If you are passionate about digital marketing and meet the qualifications outlined below, we would love to hear from you.

RESPONSIBILITIES

Digital Marketing Strategy

• Understand the scope and intention of MRU's Digital Brand and Reputation Strategy for planning its long-term execution.
• Create digital marketing plans for both planned and impromptu projects.
• Oversee digital marketing activities and trends, making proactive technology decisions on marketing software and platforms.
• Provide strategy direction and input for departmental campaign execution in collaboration with internal teams.

Setup and Execution of Digital Campaigns

• Coordinate and deliver the execution of campaigns across platforms including but not limited to Meta, Google, StackAdapt, TikTok, defining landing page requirements and CTAs.
• Set up tracking URLs, call tracking numbers, and Tags/Triggers/Variables for accurate and comprehensive campaign reporting.
• Automate campaign workflow creation and management, understanding platform asset sizes, requirements, and policies.

Reporting and Team Support

• Use Google Analytics and platform reporting tools to create campaign wrap-up reports.
• Report on email marketing campaigns.
• Support the needs of other team members, providing mentoring in digital marketing knowledge.
• Collaborate with the Communications team to ensure coordinated messaging in paid and organic placements.
• Assist in crisis communications during emergencies and perform ongoing digital marketing research and data analysis.

QUALIFICATIONS

• Tech-focused individuals with upwards of five years of experience working with digital advertising platforms are preferred.
• Bachelor's Degree or equivalent in Marketing, Business, Data Science, or Communications.
• Google and Meta advertising certification.
• Data analytics training.
• Experience working in a marketing client relationship and project team.
• Experience with digital advertising platforms such as Meta Business and Google Ads.
• Experience with MailChimp, CallRail, Google Tag Manager, TikTok and other relevant digital marketing tools.
• Experience working in post-secondary, non-profit, or public organizations is an asset.

WHAT WE OFFER

Talented and committed employees are the driving force behind student success. We strive to be an employer of choice among Canadian post-secondary institutions.

At Mount Royal University, we recognize that people are a combination of many intersecting identities; we work to cultivate an environment that welcomes the whole person, and harnesses the strength that is available in our diversity, creating a rich and inclusive workplace.

Investing in the learning and development of our employees benefits the individual and the University. A variety of services, resources and programs encourage a healthy, productive workplace. Mount Royal University offers a competitive total compensation package including health and dental benefits, pension, health and personal spending accounts, paid vacation, winter holiday closure, personal days and a free membership in our fully equipped recreation centre.

Our campus offers the convenience of a medical clinic, dentist and pharmacy, as well as a variety of wellness services such as physiotherapists and massage therapists. Campus Recreation offers many activities, including personal training, climbing, aquatics, sports and certifications for students, employees and the public.

Salary: $70,841 - $89,646 per annum (Subject to retroactive increase based on Gain Sharing Conditions as per the Government of Alberta)

Closing Date: March 25, 2024

A cover letter and resume should be submitted in one .pdf document. Please title your .pdf document as follows: [Last Name], [Requisition Number], [Document Title].pdf (ex. Smith, 999999, CV.pdf).

All qualified candidates are encouraged to apply; however, Canadian citizens, permanent residents and others currently eligible to work in Canada will be given priority.

Recent Mount Royal graduates who are foreign nationals may be eligible to work on campus. Please refer to the Citizenship and Immigration Canada website under Post-Graduation Employment at http://www.cic.gc.ca/english/study/index.asp.