American Tall is a thriving e-commerce brand, dedicated to producing world-class quality clothing for tall men, and women, up to 7'1. Founded by a father and son duo in 2015, the business has grown to a level that seemed almost unimaginable just a few years ago and is now a leading brand in the tall community. The growth can be attributed to the excellent leadership team and family values that drive the business - respect, passion, support, and empowerment.

We believe the best ideas come from a diverse group of people. This is a special opportunity to join an innovative business with tremendous upside, and a work culture built on the foundation of respect, inclusiveness, and continued learning.

We are looking for an experienced Senior Integrated Marketing Manager to lead content-driven marketing campaigns. In this role, you will be responsible for planning & executing integrated marketing campaigns that engage our consumers. You will collaborate closely with cross-functional teams to develop and execute marketing initiatives that drive engagement, and retention, increasing emotional connection with our brand.

Job Duties And Responsibilities

• Develop and execute comprehensive campaign strategies across the full funnel, collaborating closely with Product Marketing and Merchandising teams.
• Develop content & messaging strategy and define asset requirements for all media channels.
• Collaborates with merchandising, marketing, and production to pull together holistic seasonal and product-focused campaigns that map back to product volume as well as market opportunities.
• Develop and refine creative briefs that capture the essence of marketing strategies, ensuring alignment with brand guidelines and target audience relevance.
• Collaborate with Creative team to produce compelling paid media content tailored to drive new customer acquisition, reach, and ROAS.
• Measure campaign KPIs, synthesize information to clearly communicate insights, and share actionable recommendations with internal stakeholders and senior leadership.
• Oversee social media strategy and community management to drive brand awareness and nurture meaningful relationships.
• Lead the launch and management of an ambassador program aimed at fostering brand loyalty, leveraging user-generated content (UGC), and cultivating relationships with key influencers.
• Oversee and manage the affiliate program, collaborating with affiliate marketing agency to align strategies, enhance performance, and explore new growth opportunities.
• Provide leadership and direction to Social Media & Engagement Coordinator.

Experience, Education & Designations

• 5-8 years of experience in fashion/apparel brand strategy, marketing, creative strategy, or related field
• Bachelor's degree in marketing, business or relevant field
• At least 2 years' affiliate marketing experience
• At least 5 years of strategic content-building
• Proven track record of successfully developing and executing 360 marketing campaigns that have driven measurable results
• 2-3 years of social media management experience
• PR experience a plus

Knowledge, Skills & Attributes

• Solid understanding of performance marketing specifically Meta and Google with a focus on driving continuous improvement
• Deep understanding and proficiency with social media platforms: Instagram, Facebook, TikTok, YouTube
• Excellent project management skills with a keen attention to detail
• Exceptional communication and interpersonal skills
• Proven ability to work effectively in a collaborative, cross-functional team environment
• Familiarity with marketing analytics and data-driven decision-making
• Comfortable working in a fast-paced, dynamic environment
• Highly organized, detail-oriented, flexible, and agile
• Proven multi-tasking ability and strong project management skills

Accommodations And Accessibility

American Tall provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions, or required documents regarding accessibility in a different format, please contact us at via Isarta

Inclusion

At American Tall, we are committed to building an environment where everyone feels included, valued, and heard. Diversity, inclusion, and belonging are an important part of our everyday work, and it is our belief that they enable us to reach our goal of providing excellent quality and care in our products. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.

Please note that applicants who receive a conditional offer of employment from American Tall may be required to provide proof that they are fully vaccinated with a COVID-19 vaccine approved by Health Canada. American Tall will consider individual requests for accommodation by applicants who cannot be fully vaccinated due to health concerns, or any other Code protected grounds.