Job Description :

NOTE: Hybrid (minimum 3 days in the office)

• Develop engagement campaigns and strategies to drive growth of credit card portfolio
• Lead digital creative development with external agencies and internal brand teams to ensure messaging and tone are aligned to customer insights and personalization
• Maintain and update the marketing campaign calendar monthly including offers, target audiences, forecasting and KPI management
• Monitor, track and report on campaign performance on a regular basis and provide recommendations to evolve future campaigns
• Develop a test and learn optimization plan, implementing best-in-class methodologies to achieve business and compliance objectives

What you bring

• Bachelor's deree in business, marketing or equivalent with 4+ years of experience in financial services industry (credit cards preferred)
• Experience in designing campaigns, working with creative agencies, and working in an agile environment.
• Strong brief writing skills and the ability to articulate context, objectives, offers and strategic recommendations
• Demonstrated ability to work effectively with cross functional partners
• A customer centric approach to marketing
• Proficient in HTML, MS Excel, PowerPoint and PowerBI
• Strong project management capabilities
• Highly organized, detail-oriented, and able to multi-task within tight timelines

Mandatory Skills:

HTML (1), EXCEL (4), POWERPOINT (4)