We are seeking a Local Marketing Coordinator who will be responsible for coordinating in-store events, local and national sponsorships, and supporting our 12 stores in local initiatives.

Working in collaboration with the brand manager and the marketing director, your involvement will include:

• Activating a calendar of in-store events in Quebec and Ontario, such as clinics, conferences, trade shows, pro-staff visits, COOP activations, associations, and more;
• Acting as a resource person for the stores, keeping them informed of all activities developed for them;
• Assisting the 12 stores with their in-store events, local ambassador activations, and local sponsorships by providing them with the material and tools they need for successful activation;
• Coordinating the deployment of all SAIL sponsorships and events, from installation to dismantling, in collaboration with the stores, employees and various internal and external partners (agency, ambassadors);
• Working closely with the marketing team to create promotional material for each activation, and ensuring that the events are seamlessly integrated into SAIL's communications, website, and stores;
  
• Coordinating in-store training for the Explore+ rewards program and any in-store initiatives related to the program;
• Analyzing the performance of events, identifying and suggesting potential areas for optimization;
• Analyzing and responding to donation and sponsorship requests submitted to SAIL;
• Carrying out logistics and administrative follow-up tasks related to events, including budgeting, insurance, inventory of promotional materials, contest management, reservations, etc.
  
• Ensuring that all events align with the SAIL brand and corporate objectives.

Profile sought:

• University degree in marketing, communications, or a related field;​
• 2 to 3 years of experience in event organization and activation (agency experience an asset);​
• Valid driver's license for occasional travel throughout Quebec and Ontario;
• Excellent verbal and written communication skills in French and English to support our Ontario business units;
• Analytical mind, attention to detail and excellent sense of organization;
• Interest in hunting and fishing.