COMPANY DESCRIPTION

CAWST is a Canadian charity and licensed engineering firm. We address the global need for safe drinking water and sanitation by building local knowledge and skills on household solutions people can implement themselves.

At the heart of everything we do is our belief that when people have their basic water and sanitation needs met, they have the opportunity to succeed. This is what drives our dedicated team to work with a global network of more than 1,500 clients and partners. Together, we have reached over 34 million people since our inception in 2001 and our North Star is reaching 100 million people by 2030.

Collectively, we are making a difference at a scale beyond what any of us could do individually. But our job isn't done yet and we need you to help us expand our reach.

JOB DESCRIPTION

Position Summary

The Manager of Marketing and Communications is a pivotal role within CAWST's Strategy and Market Development Team. This position oversees a broad portfolio that encompasses strategic marketing, communications, strategic planning, public relations, event planning, social media management and digital advertising. The position will be responsible for leading a team to successfully engage CAWST's key audiences, boost CAWST's brand awareness, and deliver against our core strategic directions as well as against specific goals, objectives, and revenue targets.

As the Manager of Marketing and Communications, you will provide strategic insight alongside creative tactical selection and implementation for marketing plans, campaigns, and projects, and will ensure that evaluation, analysis, and learning are part of every project as a core component to foster continuous improvement. You will be responsible for developing communications plans and creating key messages and content in alignment with CAWST's goals and objectives. Compelling and ethical storytelling techniques are essential for sharing CAWST's impact and increasing our base of clients, funders, and donors.

Translating complex concepts into concise and effective messaging will be a key component of your work and an in-depth understanding of digital marketing platforms and analytical tools will be essential for success.

Please note, this position is based in Calgary, Alberta. Candidates must be eligible to work in Canada.

Key Responsibilities

• Provide strategic marketing and communications insight on CAWST's initiatives and projects
• Develop and execute on strategic marketing and communications plans aimed at accelerating CAWST's impact and reaching our goals
• Lead the Marketing team and build organizational capacity in marketing, communications, branding, digital, social, website, creative, public relations, donor support, advertising and special events
• Coordinate marketing and communications support requests from other departments at CAWST
• Support the donor initiatives team with its communications materials needs, strategizing on how to bring in new donors, organize stewardship efforts and events
• Write and edit clear, compelling copy for all marketing and communications materials, including press releases, pitch letters, fact sheets, social media, websites, digital ads, blogs, brochures, video scripts, email marketing, annual report, client correspondence, and more
• Write compelling stories that convey CAWST's work and impact for use in marketing campaigns and regular communications, with a focus on ethical storytelling
• Support events-based marketing opportunities (such as donor events and speaking engagements) through the coordination of logistics and development of briefs, pitches, speech writing, and more
• Support all external events at CAWST that involve Canadian audiences, especially in messaging and communications
• Develop and manage relationships with a base of volunteers and contractors, such as graphic designers, videographers, and photographers
• Understand key organizational business information and industry WASH sector news, including business strategy, industry issues, programs and services, key clients and WASH sector
• Research, compile and analyze the media landscape as it pertains to the WASH sector and business influencers and outlets
• Lead all brand partnership work for the organization, including any brand relationship that has an interest in partnering together to further awareness of the world's water crisis
• Coach staff and volunteers on CAWST's key messages

QUALIFICATIONS

Education

• Undergraduate degree in marketing, communications, public engagement, or related field
• Advanced degree is a plus

Experience and skills

• 10+ years of experience leading complex projects in marketing and communications
• Experience as a manager or a team leader
• Demonstrated excellence in creating and executing effective marketing plans and programs, leveraging market research data, and developing tactics aimed at various target audiences
• Strong understanding of today's news and media landscape, with the ability to think through how best to pitch stories to shrinking newsrooms
• Experience in marketing-focused writing/editing, creative thinking, and production of marketing collateral and publications (print and digital)
• Excellent writing, editing, and proofreading skills with high attention to detail
• Proven ability to write compelling stories
• Ability to write clearly and succinctly in a variety of settings and styles; ability to distill complex information, listen effectively, and deliver messages that have the desired effect
• Experience in collaborating with subject matter experts and developing marketing strategies and communications to meet project goals and objectives
• Ability to take initiative and lead independently to carry projects through to completion
• Exposure to and experience with the creative process and project management challenges
• Strong ability to work under pressure with competing deadlines and handle multiple priorities
• Demonstrated ability to enhance business processes with cross-functional teams
• Experience in developing relationships in cross-lingual and/or cross-cultural circumstances and knowledge of ethical storytelling and experience with vulnerable populations is an advantage

These other skills and experiences are considered assets.

• Experience with real time marketing and AI
• Experience in or understanding of international development
• Experience in marketing and communications targeting international agencies and funders
• Experience in marketing and communications targeting Canadian donors and funders
• Experience in science/technical communications
• Expertise in digital marketing measurement and optimization
• Experience with earned and/or paid media
• Fluency in French and/or Spanish

ADDITIONAL INFORMATION

Benefits of working at CAWST:

• A meaningful role, making a difference every day for people living without basic water and sanitation
• A workplace culture where collaboration and innovation are fostered
• Rich on-the-job experiences and professional development opportunities
• Strong promotion of work-life balance and flexible work environment

When applying, please include:

A cover letter that gives an overview of your experience as it applies to this role, and explains why you are excited about joining our team.

Your resume

CAWST values equitable opportunities, sustainable solutions, and collaborative and inclusive processes. CAWST recognizes and accepts differences in cultural, religious, and political processes and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.