You're a burgeoning content creator who's eager for an opportunity to show off their skills. A natural storyteller, you know how to craft messages and shape brands on digital channels in a way that attracts and engages audiences. Videos, images, copy - you produce eye-catching, informative content that stands out in a competitive market. (And, of course, drives sales!)

We're pleased to partner with our client, a tech scale-up, in their search for a Content Marketing Specialist. You'll play a key role in driving the direction of the company's content strategy by crafting content that engages and informs their target audiences.

About the workplace

This is a full-time role that involves working from our client's modern, collaborative office space in downtown Calgary, AB, five days week.

About the role

• Oversee and execute a multi-platform social strategy and content calendar that's accurate, fresh, searchable and effective across all channels
• Create engaging, informative content (video, images, copy) that champions the brand and drives audience engagement
• Drive content marketing campaigns from idea to execution, creating content on your own and leveraging internal and external partners as needed
• Moderate messages and comments across platforms
• Produce compelling educational and informative video content showcasing products and features to support the customer journey
• Develop a deep understanding of the target audiences within the industry
• Collaborate with cross-functional partners and stakeholders to support launches
• Assess and evolve the content strategy, optimizing it based on performance metrics, persona and market insights, platform best practices and developments
• Collect customer feedback and drive continuous brand and product positioning improvements
• Stay up to date on the industry of focus, its key influencers, and what's capturing the target audience's attention
• Establish, collect and report on key performance metrics and analyze them to find areas of improvement and optimization
• Use AI-driven tools to enhance the creative process

About you

• 4 years experience in developing brands and representing them through digital storytelling
• Strong hands-on knowledge of social media platforms (TikTok, Instagram, YouTube, Facebook and Snapchat) and video creation programs
• Experience creating personalized, effective messages for different audiences
• Proficiency in Canva, Figma and/or Photoshop
• A keen eye for aesthetics and attention to detail that results in high-quality deliverables
• A natural curiosity to explore fresh ideas and the confidence to share them with the team
• Strong project management skills and experience with superb attention to detail
• Proficiency in English with excellent grammar and spelling
• Understanding of tracking relevant KPIs and analytics for social media
• Comfortable featuring yourself on camera as one of the personalities representing the brand

About Smart, Savvy

• Associates

Smart, Savvy

• Associates is a marketing recruitment agency that connects companies with marketing, communications and creative professionals at all levels, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of the industry and work diligently to find best-in-class talent for each search.