COMPANY DESCRIPTION

JOB DESCRIPTION

Our Client, a global leader in cyber security, is looking for a data-driven Marketing Automation Specialist with the experience to accelerate growth for their demand generation activities. In this role you will develop and launch best-in-class marketing campaigns to develop new prospects and nurture them through our customer lifecycle - from unknown prospect to fanatical and loyal customer. You will develop, manage and support the end-to-end acquisition and installed base growth strategy to drive quality leads for their sales organization through thoughtful, optimized programs across all digital media channels.

Responsibilities

• Responsible for managing the distribution list, creating, setting-up and executing all marketing campaigns using Marketo
• Manage the daily operations of Marketo and the marketing technology stack
• Execute integrated, global demand generation campaigns including PPC, social, email, nurture programs, webinars, SEM/SEO in accordance with the digital demand generation strategy to achieve revenue and pipeline goals
• Manage and improve engagement programs in Marketo to move leads through the sales and marketing funnel
• Develop compelling content aligned with our segmented target audiences at each stage of the buying process
• Manage Marketo automation rules and logic, landing pages, and reports.
• Accountable for tracking and reporting on results from demand generation campaigns
• Maintain a data-driven approach through continual experimentation and optimization (a/b testing, etc.)

Desired Skills And Experience

• Experience with developing integrated marketing campaigns using Marketo
• 2+ years' experience in B2B demand generation in a technology product and/or services company
• Experience with CRM - specifically Microsoft Dynamics
• Bachelor's Degree in business, marketing, engineering or equivalent experience desirable
• Excellent computer skills in the Office 365 suite (Excel, Powerpoint, Word etc)
• Experience with Adobe Creative Suite an asset