ABOUT MAPLE

Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, and other types of health providers.

We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and Private Insurers ("B2B") and Public Sector Institutions ("B2I"). With a growing network of 2,000+ healthcare providers and nearly 4 million Canadians with access to our services, Maple is one of Canada's fastest-growing virtual care companies.

We have established an entrepreneurial culture centered around our purpose to support people's health and well-being, and to strengthen the healthcare system. We attribute our success to our team, who has helped us achieve numerous noteworthy awards including: LinkedIn's Top 10 Startups, Deloitte Canada's Technology Fast 50, Globe & Mail's Top Growing Companies in Canada, North America's Inspiring Workplaces, and Glory Professional's The Power 50: Canada's Most Impactful Companies.

THE POSITION

In support of a high-growth mandate, we're hiring for the position of Web Developer to join our dynamic Marketing team and help us make healthcare more accessible for Canadians. As a Marketing Web Developer, you will play a key role in fulfilling our purpose by optimizing our website's performance to ensure an exceptional user experience and drive higher conversion rates as the company scales.

YOU WILL BE RESPONSIBLE FOR :

• Overseeing the end-to-end development of Maple's multi-region, multi-language website, including planning, testing, and launching new pages.
• Creating custom elements within WordPress using efficient, reusable, and reliable code.
• Collaborating closely with UX teams, product engineering, and marketing to enhance site functionality, user experience, and conversion rates.
• Engaging with external development teams on both large and small projects, crafting impactful experiences on our marketing website.
• Partnering with the SEO Manager to implement improvements that boost website performance, optimizing speed, usability, and search engine rankings.
• Overseeing event tracking and integrations on the website, including but not limited to GTM, RudderStack, and Salesforce.
• Proactively troubleshooting and resolving issues across our web properties, ensuring seamless user experiences.
• Collaborating with the content team to deliver consistent and engaging content that resonates with our audience.

Critical to success in this role will be your knowledge of UX (User Experience) and Conversion Rate Optimization (CRO), enhancing our website's overall impact and effectiveness. Your Web Development and SEO proficiency will serve as the foundation for creating and maintaining a high-performing website. Additionally, your aptitude for analytics and data interpretation will drive informed decision-making while your content strategy expertise bolsters our online presence.

12 - 18 MONTH DELIVERABLES

• To realize the company's growth mandate, within the first 90 days you will assess the performance of our marketing website, pinpointing areas for enhancement and executing necessary adjustments. You will also align with our ongoing CRO experiments, adapting web pages as insights emerge, and collaborating with the SEO Manager to make regular enhancements to improve website performance.

CANDIDATE PROFILE

• The ideal candidate has at least 2+ years of experience with content management systems and WordPress managing a large property, including managing theme files, implementing plugins and other solutions, and building webpages from scratch as well as through templates.
• The ideal candidate has a strong understanding of standard web development, including the ability to craft clean, reusable code in HTML, CSS and JavaScript for web experiences in a mobile-first environment.
• The candidate has experience with website analytics (GA4) as well as other web integration tools (including but not limited to GTM and Optimizely).
• With a solid understanding of technical SEO best practices, the candidate has experience collaborating with a content team to implement on-page SEO elements.
• The candidate has experience identifying and upholding Web Content Accessibility Guidelines (WCAG)
• With a strong growth mindset focused on adapting to changes, learning from experiences, and seeking innovative ways to achieve growth, the candidate is comfortable operating in a dynamic, high-growth environment where agility is essential.
• Experience in the healthcare sector with an understanding of healthcare-related search trends and keywords is considered a plus.
• Not checking every box? Please apply anyway. We understand that candidates have different experiences that may make them a fantastic fit for this position, and for Maple. We value equity, diversity, and inclusion, and we're committed to providing fair and equal opportunities to all applicants. We also want to provide an accessible interview process, so if there's any accommodations that would make your experience more comfortable, please let us know.

KEY COMPETENCIES

• UX (User Experience) and Conversion Rate Optimization (CRO)
• Analytics and Data Interpretation
• Content Strategy
• Web development
• SEO