About the role

Own and execute content and communications initiatives that build awareness for FlipGive and support top-of-funnel demand generation.

Your Impact

• Create engaging and high-quality written content for FlipGive's owned channels - website, blog and social media.
• Shape the long-term SEO strategy and ongoing demand gen campaigns for the flipgive.com website to increase website traffic and activations,
• Develop a content publishing schedule for demand gen campaigns along with content that aligns with key company milestones, product releases, product education and greater overall brand awareness for FlipGive
• Work with freelance and agency partners to develop new, engaging content across all user types and funnel stages, ensuring that messaging is valued, relevant, concise, compelling, brand-aligned, and channel-friendly
• Team up with Design and Engineering to optimize webpages via split testing
• Develop standards, systems, and best practices (human and technological) for content creation, distribution and maintenance,
• Report and measure content performance.
• Develop innovative content marketing campaigns from the ground up, as well as create scalable strategies for these campaigns to engage our audiences better while supporting sales, growth, and product marketing
• Build a Technical SEO roadmap and work with Engineering to improve core vitals
• Team up with Social to create a content and post recycling calendar
• Create a link-building campaign to get the most out of your content

About You

• 3 - 5 years experience in SEO/Content Marketing
• Experience split-testing, iterating and measuring impact
• The technical know-how that underpins organic growth - including SEO (technical, on-page, off-page), CRO, and methodologies for successfully mapping content to different funnel stages
• Experience managing and scaling a team of individual contributors in addition to launching and scaling new content strategies across the funnel
• Proficiency with SEMRush, Ahrefs, Screaming Frog, Surfer SEO or similar

Bonus Points

• Experience in a rapid-growth startup environment

About FlipGive

FlipGive is North America's leading cashback rewards and end-to-end fundraising solution for youth sports teams. FlipGive simplifies youth sports fundraising. With over 800 brand partners, every dollar shoppers spend via FlipGive goes directly to the team as a cashback reward. This modern take on fundraising lowers costs for youth sports so kids can play more and spend less on the sports they love.

FlipGive recently launched FlipGive Rewards, a white label cashback shopping platform that enables companies in sportstech, schooltech, and causetech verticals to seamlessly embed a white label fundraising-via-cash-back model into their offering. The FlipGive Rewards platform expands the impact of FlipGive's proven model in youth sports fundraising and opens exciting new opportunities in the $500B charitable and school fundraising space.

FlipGive is a certified Beneficial Corporation (B-Corp) deeply committed to impact. To date, FlipGive has given back over $50M by helping sports families across North America turn everyday shopping into effortless fundraising. We believe that innovation & technology provides an ideal platform for companies, causes and individuals to work together to drive significant social change. This is an exciting period for the company as we're experiencing accelerated growth and are well capitalized to scale.

Why FlipGive?

• We offer a competitive salary and a comprehensive benefits package and stock options
• An collaborative startup environment where you get to work a talented team and make an impact from day 1
• A company culture that celebrates giving back to the community, as it is a part of our DNA to help families across North America afford to play - we are Canada's first B-Corporation
• Flexible work environment where you can work in our office in Toronto or in the comfort of your own home. A large portion of our company works remotely across a dozen different countries