OVERVIEW

Digital Marketing Strategist (E-Commerce)

As the Digital Marketing Strategist, you will aim to increase the analytics profile within the Canon e-store team. We are looking for a proactive and driven team member to perform deep-dive data evaluations to help improve our decision-making and the performance of our digital marketing initiatives.

RESPONSIBILITIES

What You'll Be Doing:

• Create reports and provide required data and observations to key stakeholders from multiple sources
• Establish analytic benchmarks and evaluate campaign performance by collaborating with Web and Revenue Operations
• Schedule and lead ongoing performance session with wider e-store team and provide recommendations
• Build dashboard and reports in order to interpret data sources and provide recommendations to management
• Act as the primary point of contact for affiliate networks and ensure engagement performance is maximized
• Collaborate with marketing project teams to drive new business, services, and marketing initiatives
• Process invoices on a monthly basis and maintain expense tracker

QUALIFICATIONS

What We're Looking For:

• Post-secondary education in the Marketing field
• 3-5 years of related work experience
• Strong analytical skills to manipulate and interpret data and provide recommendations
• Excellent computer and technical skills; with a focus on Microsoft Office, Google Analytics, Marketo, Salesforce Pardot, Oracle Marketing Cloud, Hubspot
• Superb time management skills
• Good project and process management skills
• French is an asset

WHAT'S IN IT FOR YOU

BENEFITS

• Comprehensive health coverage plan that includes medical, dental and vision
• Life insurance, disability and wellness programs
• Vacation, Paid Personal Time and Sick days
• Matching RRSP contribution & Profit Sharing Program
• Tuition Assistance Program for professional continuing education
• Discounts on Canon products, retailers, memberships and more!

EMPLOYEE PERKS

• Employee referral program
• Executive-Hosted BBQ
• Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products
• Community involvement