Prodigy Education, a global leader in game-based learning, is on a mission to make every student in the world love learning. We believe learning should be as fun as playing a video game. This is central to our educational philosophy, because when you love what you do, you do it better. Visit www.prodigygame.com to learn more.

With Prodigy, kids practice standards-aligned skills in Math and English as they play our fun, adaptive learning games. All with teacher and parent tools to support their learning in class and at home.

The Senior Lifecycle Communications Manager is a program lead and pivotal in developing and leading strategies that effectively engage audiences, enhance monetization, and improve retention metrics. Their focus lies in developing and executing integrated customer marketing campaigns, and instituting advanced customer lifecycle journeys, with a focus on highly personalized, data lead triggers. They play a key role in fostering collaboration among teams, managing projects and introducing innovative solutions to achieve customer marketing KPI goals.

While this is a contract role there is an opportunity for extension and or for this role to convert to permanent.

YOUR IMPACT

• Develop and implement new lifecycle campaigns, journeys and triggers across the full customer journey.
• Drive end-to-end lifecycle marketing strategies for each stage of the customer segment.
• Own the CRM personalization strategy to ensure personalized communications.
• Utilize data for team decision-making, employing insights to refine strategies and enhance the effectiveness of customer marketing initiatives.
• Gain an in-depth understanding of the Parent Mobile app, Prodigy's sales portal, and overall business strategy to inform marketing decisions
• Develop experimentation roadmaps and execute A/B testing initiatives to enhance campaign effectiveness
• Accelerate growth and uncover opportunities by proactively building relationships to drive partnerships with different teams

ABOUT YOU

• Highly experienced in Braze, or like platform, with demonstrated experience in creating sophisticated journeys and can leverage HTML coding capabilities
• Experience leading the delivery of email marketing campaigns in a B2C or B2B environment, delivering in-app push notifications and/or SMS campaigns
• You're Tech-savvy! Experience in building user-focused customer lifecycle journeys using marketing automation software and interested in integrating emerging technologies into your workflow
• Can translate product value propositions into compelling sales pitches to re-engage users or drive conversions
• You become a subject matter expert for the products you support
• Embodies Prodigy's values: Driven to do what's best for the user, leads with a radically candid mentality, seeks learning experiences, and demonstrates accountability
• 5+ years in an email marketing/CRM/Lifecycle marketing role

BONUS POINTS

• A degree, diploma or certification in Marketing, Communications or equivalent
• Experience within the education space
• Experience reading & editing through HTML and CSS

INTERVIEW PROCESS

• We're excited to learn about you and your skills, interest and experience. Here is what you can expect during this interview process!

• 60 minute conversation with the Hiring Manager
• 60 minute interview with team members
• 30 minute Braze Live Assessment

WORKING AT PRODIGY

• Be part of a mission-driven organization dedicated to helping every student in the world love learning! At Prodigy Education, your work positively impacts the lives of millions of students and teachers worldwide.
• Join a company which empowers a Growth Mindset among its team members, so you grow as we do. You'll also work on award-winning products which harness the magic of math and power of language for students in grades 1st-8th.
• We understand that a thriving team is at the core of our success. So, on top of an inspirational mission and rewarding work, our Total Rewards Program reflects our commitment to your financial, physical, and mental well-being.
• It's not just about the work though; it's about the culture. As the Toronto Star reports in a recent feature on Prodigy: "Prodigy's secret sauce is that it sees its corporate culture as something that is built slowly from the ground up and is always evolving.? Check it out here.
• #LI-Hybrid

Prodigy Math is used by almost one million teachers a year, and was named the most popular supplemental education platform in classrooms in the United States! Our products have also won numerous consumer awards, including the Mom's Choice Award, Parent and Teacher Choice Awards, and National Parenting Product Award.

Come as you are. We believe the power of our collective potential will transform education. We are building towards a diverse, inclusive, and equitable workplace to empower and create access and opportunity for all. We welcome applications from people from all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, people with disabilities, veterans, and anyone who may contribute to the further diversification of Prodigy Education. If you feel like you don't have all the qualifications for this position and are willing to use your initiative to learn the rest, we'd still love for you to apply!

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Prodigy Education will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodation, please notify us at via Isarta, and we will work with you to meet your needs.