Application Deadline:

04/26/2024

Address:

100 King Street West

Job Family Group:

Marketing

Team Overview

The Wealth Management Marketing team is responsible for helping the bank deliver on its strategy and achieve its ambitions through growing the Wealth Management business, establishing BMO as a power player in the global wealth management and asset management industries.

Working collaboratively with partners, the team is accountable for developing & executing marketing strategies to:

• Acquire new clients & effectively onboard them driving early engagement;
• Deepen customer relationships in terms of wealth planning penetration, assets under management, share of wallet, retention; and
• Effectively promote product, service & experience innovations

Mandate / Job Value Proposition

The Director, Global Asset Management Marketing provides strategic marketing leadership, advice and delivery of marketing programs that supports the business objectives and growth of the Global Asset Management business. This includes the development of short and long-term marketing strategy and leading execution of tactics that will drive measurable results, with specific accountability for growing the assets under management held by clients across various investment products and channels.

The Director develops and maintains a deep understanding of the Global Asset Management line of business and industry category to produce effective and integrated marketing solutions. This includes developing, recommending and executing marketing plans for initiatives that include customer marketing and communications, integrated sales, promotions & incentives, across the objectives of client acquisition, sales growth, and retention. In addition, the Director creates, develops and executes marketing plans/strategies that align to strategic objectives and are consistent with brand standards.

They will also manage cross-functional relationships across other business groups to leverage opportunities and services, acting as a liaison between the business/group and internal marketing functions in order to fully leverage capabilities as well as ensure alignment with Enterprise priorities.

Responsibilities

Strategic leadership

• Acts as a trusted advisor to senior leaders for making business decisions and implementing strategic initiatives.
• Develops an expert understanding of business/group challenges.
• Conducts independent analysis and assessment to resolve strategic issues.
• Identifies emerging issues and trends to inform decision-making.
• Breaks down strategic problems, and analyses data and information to provide insights and recommendations.
• Applies expertise and thinks creatively to address unique or ambiguous situations and to find solutions to multiple, interdependent, complex problems.
• Develops the business case by identifying needs, analysing potential options and assessing expected return on investment.
• Recommends business priorities, advises on resource requirements and develops roadmap for strategic execution.
• Helps determine business priorities and best sequence for execution of business/group strategy.
• Anticipates trends and responds by implementing appropriate changes.

Performance management

• Defines business requirements for analytics & reporting to ensure data insights inform business decision making.
• Monitors and tracks performance, and addresses any issues.
• Monitors progress against milestones, recommends and implements adjustments as necessary to meet business objectives.
• Designs and produces regular and ad-hoc reports, and dashboards.

Relationship management

• Builds effective relationships with internal/external stakeholders and ensures alignment.
• Fosters strong internal and external networks and works with and across multiple teams to achieve business objectives.
• Acts as the prime contact for internal/external stakeholder relationships, which may include regulators.
• Develops and maintains relationships with internal/external partners to include vendors and suppliers.
• Operates at a group/enterprise-wide level and serves as a senior specialist resource across BMO.

Marketing operational leadership

• Manages resources and leads the execution of strategic initiatives to deliver on business and financial goals.
• Leads the execution of operational programs; assesses and adapts as needed to ensure quality of execution.
• Plans and controls unit operating expenses in accordance with forecasts.
• Leads the design, implementation and management of core business/group processes.
• Makes recommendations to leaders on financial management processes based on changing requirements, including budget allocation & impact measurement
• Leads/oversees the management of vendor relationships and provides guidelines for execution; ensures that all agreements are met as per requirements.
• Develops and implements short and long term plans/strategies, activation plans, schedules, budgets, communications and tactical plans, as required.
• Oversees/coordinates the development and distribution of marketing solutions per assigned channels/media for campaigns, partnerships and special events/conferences.
• Influences how teams/groups work together.
• Recommends measures to improve organizational effectiveness.
• Communicates abstract concepts in simple terms.
• Broader work or accountabilities may be assigned as needed.

People Leadership

• Leads & manages a team of eleven (11) high-performing marketing professionals
• Develops talent through ongoing coaching, as well as development and career planning
• Provides clarity with respect to roles & responsibilities and strategic direction
• Ensures resources and tools are available for team to be successful
• Conducts performance management activities including objective setting and performance assessments
• Removes barriers impeding team and organizational success/progress

Qualifications:

• Typically 10+ years of relevant experience and post-secondary degree in related field of study.
• MBA is preferred.
• Degree in business, marketing or communications.
• Expert knowledge of strategic planning and execution.
• Experience in marketing and communications within the financial industry.
• Experience working with a variety of marketing disciplines, including data-driven or direct marketing, digital marketing (with an emphasis on email marketing), customer relationship management programs, marketing analytics, advertising & creative development, media planning, and market research
• Strong working knowledge of marketing technologies, standards, and best practices, including but not limited to digital media, marketing automation, customer data platforms, website personalization & targeting tools, measurement & modeling solutions
• Experience in transformation management in a large enterprise, including change management, risk mitigation, and stakeholder engagement.
• Seasoned expert with extensive industry knowledge, especially in Wealth Management, with specific interest and knowledge in various investment vehicles and strategies would be beneficial.
• Expert knowledge of financial services, products and solutions, especially investment products
• Technical leader viewed as a thought leader for innovation.
• Verbal & written communication skills - Expert.
• Analytical and problem solving skills - Expert.
• Influence skills - Expert.
• Collaboration & team skills; with a focus on cross-group collaboration including sales teams - Expert.
• Able to manage ambiguity.
• Data driven decision making - Expert.
• Experienced people leader with track record of building and developing high-performing teams

Compensation and Benefits:

$103,500.00 - $192,500.00

Pay Type:

Salaried

The above represents BMO Financial Group's pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group's expected target for the first year in this position.

BMO Financial Group's total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

We're here to help

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.