The Social Media Strategist is responsible for steering a comprehensive social media strategy that elevates the brand's digital presence. This role involves creating engaging content, managing paid campaigns, fostering community engagement, staying ahead of industry trends, and collaborating across departments to ensure a unified brand presence. Ideal candidates should have expertise in social media strategy, platform knowledge, certification in relevant advertising platforms, content creation skills, analytical abilities, strong communication, and industry-savvy insights.

A Bit About Us

At Dibbly, we measure our success by the impact we have on our users. We are proud to say that our platforms have helped countless people around the world join together to bring their projects to life. Our flagship platform, Dibbly | The Urban Writers, has consistently experienced growth on every front, so we launched its sister platform, Dibbly Create, in 2023. It is designed to further streamline the writing process and empower users to create outstanding content with ease, thanks to its intuitive interface and comprehensive suite of features. With the support of our in-platform AI assistant, KIP, users receive expert guidance every step of the way.

Learn more about us at https : //dibbly.com/

Who You Are

You love a good challenge and consider yourself the best at what you do. You have a growth-focused mindset and a "challenge accepted" attitude. You are driven, adaptable, and innovative, with a strong work ethic. You are creative in your approach to problem solving and are committed to the cause. At Dibbly, don't want 'workers' on our team. We are looking for people who will dare to question current processes and truly take ownership of their responsibilities.

Why is Dibbly Right For You? (How we work)

With our vibrant and inclusive culture, we encourage team members to embrace curiosity as we shape the future of content creation through our innovations in SaaS. We are looking for individuals who thrive in dynamic, forward-thinking environments and are passionate about driving innovation in our industry. It's a place where curiosity is celebrated, challenges are embraced, and growth is nurtured.

At Dibbly, we foster creativity and innovation, providing our team with the opportunity to shape our brand's narrative on a global scale. Join our dynamic team and contribute to redefining the online work narrative with our innovative products.

How you'll help build the future:

• Strategic Social Media Leadership: Architect and steer a comprehensive social media strategy that not only aligns with our brand's goals but also propels our digital presence to new heights. This strategy should harmoniously blend organic and paid efforts to maximize engagement, reach, and ROI across diverse audience segments.
• Content Excellence: Spearhead the creation of a strategic content calendar that ensures a steady stream of high-quality, engaging content across all social media platforms. Focus on crafting content that resonates on a deep level, optimizing for both organic appeal and paid campaign effectiveness. This includes the agile creation of viral marketing campaigns that harness current trends and audience behaviors to amplify brand visibility and engagement.
• Paid Campaign Mastery:
• Community Building and Engagement: Lead initiatives to cultivate a vibrant online community. Drive meaningful interactions that foster brand loyalty, encourage user-generated content, and amplify word-of-mouth marketing.
• Innovative Trend Adoption:
• Cross-functional Synergy: Collaborate closely with teams across marketing, content, analytics, product, and sales departments to craft a unified and dynamic social media presence. Align social media efforts with broader business objectives to support overall growth and customer satisfaction.

Your Skills and Qualifications:

• Proven Social Media Strategy Expertise: Extensive experience in social media marketing demonstrated by a portfolio showcasing successful brand-building campaigns, innovative content strategies, and the strategic use of both organic and paid social media tactics to achieve brand visibility and engagement.
• Comprehensive Platform Knowledge: Expert knowledge of social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), with a particular emphasis on crafting strategies that utilize both organic posts and paid advertising to engage diverse audiences and micro-segments effectively.
• Certification and Technical Proficiency: Certification in Meta Ads (Facebook Blueprint) or other relevant social media advertising platforms. Familiarity with social media management and analytics tools to drive decisions and report on campaign success metrics.
• Content Creation and Viral Marketing: Exceptional storytelling and content creation skills, with a proven track record of developing compelling content that resonates with various audiences. Experience in creating viral marketing campaigns that leverage current trends to amplify brand reach and engagement.
• Analytical and Strategic Thinking: Proficiency in social media analytics, capable of deriving actionable insights from complex data sets to inform and optimize social media strategy. A strategic mindset that can conceptualize and implement groundbreaking campaigns with measurable success.
• Strong Communication and Collaboration: Excellent communication skills, adept at working within a dynamic, remote team environment. Experience in fostering cross-functional collaboration to ensure a cohesive and comprehensive brand message across all digital platforms.
• Industry Savvy: Strong background in SaaS or similar industries, with a deep understanding of how to engage B2B and B2C audiences on social media platforms. Awareness of industry-specific challenges and opportunities to tailor social media strategies accordingly.

Hybrid Requirements: Downtown Oakville, ON (Remote with minimum of two days in-office per week)

We understand the importance of flexibility and work-life balance. Our hybrid work environment allows you to work remotely and from our beautiful office location in the heart of Downtown Oakville. You can enjoy free parking, snacks, our games room, and Nespresso coffee, while working in person with a group of really great people on a shared mission. Our office environment is designed to inspire creativity and collaboration.

Perks, Culture, and Benefits:

• 4-day work week schedule: We value work-life integration and understand the need for personal time. With our 4-day work week schedule, you'll have an additional day to pursue your passions and recharge.
• Happy Birthday Policy: We believe your birthday should be a special day just for you. Enjoy your birthday off to celebrate and create beautiful memories.
• Company-issued MacBook Pro: As a Dibbly team member, you'll be equipped with a company-issued MacBook Pro to support your work and creativity.
• Calm App: We prioritize mental well-being and offer free access to Calm, a leading meditation and mindfulness app, to all our employees.
• Dental and Extended Health Benefits: We care about your health and provide comprehensive dental and extended health benefits to support your well-being.
• Mental Health Assistance Program: Inkblot: We understand the importance of mental health and offer access to Inkblot, a professional mental health assistance program, to provide support and resources when needed.
• Paid vacation days and sick/mental wellness days: We believe in the importance of taking time off to recharge. Enjoy paid vacation days and 12 sick/mental wellness days per year.
• Opportunity for advancement: We are dedicated to fostering your professional growth. Dibbly Inc. provides opportunities for advancement and supports your career development.
• Learning and training opportunities: We encourage continuous learning and offer various learning and training opportunities to enhance your skills and knowledge.
• Awards and recognition: We believe in acknowledging and celebrating the outstanding contributions of our team members. Through our awards and recognition program, we highlight and honor exceptional performance, innovative ideas, and dedication to our shared goals. Your hard work and achievements will be recognized and celebrated as an integral part of our company culture.
• Dignity and respect: At Dibbly, we foster a respectful and inclusive work environment where everyone is treated with dignity and respect. We value diversity and are an equal opportunity employer. We believe in creating a supportive atmosphere where everyone's voices are heard and valued.