About UJA Federation of Greater Toronto

At UJA Federation of Greater Toronto, our vision is to lead the most vibrant Jewish community in North America - a community characterized by its diversity, unity, compassion, generosity and commitment to Jewish values. Together with our philanthropic, volunteer and professional leadership, we're changing lives.

As one of North America's leading Jewish non-profits, UJA Federation of Greater Toronto works to preserve and strengthen the quality of Jewish life in Greater Toronto, Canada, Israel and around the world. UJA advances this mission through fundraising, programs, and research focused on our strategic pillars: fighting poverty and improving well-being, growing Jewish education and identity, countering antisemitism and hate, and strengthening connections with Israel and Jewish communities worldwide.

About the Opportunity

Reporting to the Senior Director, Community campaign and Corporate Philanthropy, UJA is seeking a results-driven and knowledgeable Manager, Direct Marketing to join our team. The Manager will rely on their expertise to help build out the direct marketing strategy across all channels. As a member of UJA's Community Campaign Team, the Manager, Direct Marketing is responsible for further developing and executing a comprehensive plan to achieve annual targets related to revenue and number of gifts from donors giving between $1 and $9,999 - utilizing, phone, mail and digital channels.

Leveraging Salesforce, our CRM, the Manager, Direct Marketing will work with senior members of the Campaign team to determine priority segments for direct marketing campaigns in order to hit revenue targets and to improve donor cultivation and donor retention.

Responsibilities include, but are not limited to :

• Execute on the direct marketing strategy to acquire, renew, and retain donors to UJA's annual campaign informed by data analytics and integrating both traditional and digital mediums-leveraging each platform's unique strengths for optimal performance.
• Aide in the implementation of peer-to-peer fundraising initiatives and targeted campaigns for community priorities.
• Track, analyze and report on individual campaigns from program execution to results against project metrics.
• Conduct and interpret research, analyze market and donor data; capitalize on marketing trends, constantly striving to improve targeting, donor acquisition and retention methods.
• Collaborate with the Fundraising and Marketing teams as well as UJA Genesis (our community mobilization team) to develop, execute, and augment new and existing fundraising strategies.
• Work with Marketing and Fundraising teams to implement strategies to enhance solicitation campaigns, as well as promote retention, recover lost donors and increase gifts.
• Responsible for all reporting and analysis in the Community Campaign with Salesforce as the main application
• Further develop a segmentation and data strategy to drive campaign growth
• Support data-driven direct marketing strategies by working with the integrated team to develop benchmark criteria to measure the efficiency and effectiveness of programs.

Qualifications:

• Holds a university degree in business, marketing, or a related field, with a minimum of four (4) years of progressive experience in a direct marketing fundraising environment.
• Track record of establishing direct marketing initiatives, both leading and executing in a hands-on way, and tracking for demonstrated success against KPIs/goals.
• Strong understanding of data segmentation, tracking, and interpreting, reporting, and leveraging analytics data to identify and operationalize recommendations for continuous result improvements.
• He/she will be able to juggle competing priorities and navigate details with a clear strategic focus.
• Strong knowledge and experience in direct, email and digital marketing principles and best practices, including CASL.
• Experience with fundraising / database platforms, Salesforce preferred, or similar CRM.
• Solid capability to develop and execute revenue growth plans based on strong business acumen with an astute understanding of industry trends, while prioritizing objectives in order to leverage short-term opportunities.
• Strong presentation skills, and advanced knowledge of Microsoft Excel and PowerPoint.
• Excellent planning, organizational, problem solving skills and attention to detail.
• Proven ability to manage multiple projects from conception to completion with tightly prescribed timelines

* This is a full-time permanent position, Union Level H. At UJA we support a flexible work schedule and all of our employees engage in hybrid work. Engagement and connection are key to supporting the best employee experience and we want to ensure that this puts balance and well-being at the forefront of our approach to ways of working. In addition to a rich time off policy, UJA's offices are closed on all Jewish holy days (yom tov) and we support early office closures to observe the Jewish Sabbath (Shabbat).

We look forward to connecting with you to understanding what you can bring to the UJA team and how we can support your career goals. Qualified applicants are invited to submit a cover letter and resume. Only those applicants invited for interview will be contacted.

Commitment to Inclusion and Accessibility:

UJA Federation is proud of our dynamic professional team, which reflects the diversity of the Jewish community and general community alike in Greater Toronto. We are an equal opportunity employer and welcome applicants from all communities.

We are committed to creating an inclusive and accessible workplace, and believe this is essential to ensure that every member of our team can thrive. We adhere to barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require Code-protected accommodation through any stage of the recruitment process, please notify us and we will work with you to meet your needs.