Job Summary:

We are seeking a Digital Marketing Specialist to join our marketing team. The Digital Marketing Specialist will report to the Director and work in collaboration with the team to generate new?opportunities and revenue from prospects and within the existing client base.?The successful candidate?will help define,?create, and manage digital and print content and collateral.

The Digital Marketing Specialist will also maintain the team's marketing automation program and utilize iterative tactics to refine prospect attraction through search engine optimization, email, and social media. The Specialist will collaborate with the sales and marketing team to define innovative strategies and processes related to inbound lead generation, funnel maintenance, and assignment.

Job Description:

Core Responsibilities

Coordinate digital marketing project scope, timeline, quality, goals and deliverables for digital and print distribution

Author and maintain company's social media campaign(s) and presence with an objective to grow engagement; manage calendar and automation of social media postings

Work with internal and external stakeholders to ensure completion of all deliverables of email campaigns, webinars, and other online marketing initiatives?

Design and manage all digital marketing campaigns

Track and report performance (i.e. visits, new followers, comments, share, conversions) as it pertains to individual creative campaigns and participate in benchmark research of the competitive environment?

Collaborate with sales and marketing team to continually define and refine relevant marketing profiles and target customer personas for purposes of personalized email campaigns and lead generation

Work with the marketing team to develop and implement a search engine optimization strategy for website

Support webinar program and manage monthly internal and external newsletters

Work closely with sales to understand how they operate and how digital media can increase leads and convert them into opportunities?

Create and maintain monthly web performance with reports and dashboards utilizing performance metrics?

Assist with editorial/marketing calendar management?

Work with sales staff to optimize the use of Salesforce.com?

What You Bring to the Role

Education

BA/BS in Marketing, Communications, or Journalism or otherwise relevant field, or equivalent experience

Knowledge

3+ years' experience in digital marketing, contributing to and managing integrated marketing programs?

Strong understanding of effective marketing strategies and channels of opportunity, with experience defining and implementing digital media?and email campaigns

Working knowledge of CRM tools , experience utilizing and integrating marketing automation tools such as Marketo, Experience contributing to and defining marketing strategy within cross-functional teams

Skills and Abilities

Demonstrated strength in copywriting, editing and proofreading; ability to effectively communicate verbally and in written form

Ability to self-motivate and operate independently while also contributing within a collaborative and dynamic team environment

Ability to remain organized and multi-task, managing projects effectively and partnering with stakeholders to reach goals within timeline and budget

Demonstrated attention to detail, with excellent organizational and problem-solving skills?

Preferred Qualifications

Working knowledge of graphic design and relevant programs (i.e., Canva, Photoshop, Illustrator, etc.) a plus

Work Environment

We are a hybrid-remote workplace combining in-office and remote work to varying degrees based on role requirements and employee location. This position may involve occasional travel within North America for attendance to trade shows, collaborate with other team members and participate in training and development opportunities. ?

Worker Type:

Regular

Number of Openings Available:

1