As a Senior Product Marketing Specialist, you will play a pivotal role in driving the success of B2B SaaS Workforce Travel Management company's products and services. Reporting directly to the General Manager of Product Management, you will be responsible for developing and executing comprehensive product marketing strategies. Your insights and initiatives will be instrumental in identifying market opportunities, shaping communication strategies, and ensuring the successful adoption of new products and services.

This hybrid role will have you working closely with cross-functional teams, including product management, growth, marketing, and engineering. You will gather and analyze market intelligence, assess competitor products, and provide valuable feedback to guide product development. Additionally, you will act as a product advocate both internally and externally, helping to cultivate a product-led tech culture.

Key Responsibilities:

• Develop and implement product marketing strategies aligned with SaaS/tech industry best practices.

• Gather competitive and market intelligence to identify market gaps and opportunities.

• Analyze competitor products and positioning to inform go-to-market strategies, pricing models, and core messaging.

• Provide market feedback to product development teams to ensure market fit and successful product launches.

• Oversee product releases, driving new feature adoption and measuring market impact.

• Advocate for the product internally and externally, promoting a product-led tech culture.

• Collaborate with product and engineering teams to understand product technology and its impacts.

• Translate technical features into core messages and sales tactics for internal and external stakeholders.

• Coordinate with cross-functional teams to plan and execute go-to-market strategies.

• Develop sales materials and resources for different stages of the customer journey.

• Act as a subject matter expert on customers, gathering insights and contributing ideas for product enhancement.

• Engage in community outreach, including customer outreach, influencer partnerships, and public relations.

• Administer user testing groups, beta test programs, and persona-based marketing initiatives.

• Define metrics, track and report on results, and use data to inform product marketing strategies and budgets.

REQUIREMENTS

• 2+ years of experience in product marketing (SaaS technology environment strongly preferred).

• 5+ years of experience in B2B marketing and/or communications or related functions.

• Understanding of iterative product development, the agile product development lifecycle and related product marketing strategies.

• Proven experience in successful market intelligence analysis including gathering and interpreting data to provide meaningful insights.

• Self-motivated, analytical, and inventive team player with ability to translate features to benefits and product technology into customer value

• Excellent communicator and collaborator, with proven ability to lead projects from conception to implementation, and evaluation

• Strong project management skills and attention to detail

• Thrives in a fast-paced and constantly evolving environment and focused on customer success

BENEFITS

• Building a diverse and inclusive team, supporting career growth and development.

• Competitive base salaries.

• Share Appreciation Rights program for salaried employees.

• Paid vacation days and sick days.

• An employee charitable donation program.

• Hotel and travel discounts.

• Comprehensive benefits package including extended health, vision, dental, Health Spending Account, TeleDoc, Employee Assistance Program, Life, Long-term Disability, AD&D, and Critical Illness Insurance.

• Located in beautiful Eau Claire in downtown Calgary, within a 5-minute walk to Prince's Island Park

• Company-hosted events, and a game room.

• Ability to join Social Club and join colleagues for fun events such as golf, bowling, curling, stampede events and more.

• Free access to the Aspen Properties Fitness Centers.