Our marketing team is expanding and we are looking for an experienced Email Marketing Manager to join the #zenfam.
In this exciting role you will build out sophisticated email marketing campaigns that leverage the various marketing stacks (e.g. looker, salesforce, active campaign, google analytics, zapier) in order to deliver on our yearly goals.
- Collaborate with Sales, Marketing and Engineering to convert MQLs into SQLs and to identify leads of highest potential value through a scoring system
- Own the marketing database management and segmentation, to ensure marketing campaigns and sales processes are executed accurately.
- Build and maintain reports and dashboards in partnership with Marketing, Engineering and Sales
- Proactively drive analytics on email and campaign performance to help team optimize ROI
- Own the marketing database including data hygiene, nurturing, sourcing, and data flows
- Build out workflows and integrations between Marketing Automation (Active Campaign) and CRM (Salesforce) to evolve lead management processes
- Help implement and optimize campaign tracking to measure campaign effectiveness and ROI on new and existing marketing programs
- Collaborate with content marketing to suggest creative campaign ideas
- Experience with Salesforce
- Experience with Zapier
- High level knowledge of Google Analytics
- Experience with Looker is a +
- High level working knowledge of Excel
- Creative writing experience is an asset
- 6 years Digital Marketing experience
- Social Media and Google Advertising nice to have
- Basic Photoshop or equivalent nice to have
- Deep interest in Analytics and performance measurement
Perks we offer at Zensurance:
- Opportunity to work for Canada's fastest growing insurtech start up
- Contemporary office downtown TO, 1 minute from Osgoode Station and 7 minutes from Union Station
- Flexible work environment / work from home arrangements available to everyone
- Modern technology
- laptops provided to all staff
- Comprehensive, flexible health and dental plans to suit all lifestyles
- Weekly Friday company-wide meetings in our comfortable #zenden with beverages and great snacks
- Be a part of something special, we are confident you won't find any other insurance company like us :)
Who we are. What we're building.
Business is hard work, insurance doesn't have to be!
At Zensurance we believe that teamwork makes the dream work.
We are passionate about providing business owners with the best insurance solutions at great rates through an online and easy to use platform.
Our secret sauce is all about our culture. Here at Zensurance our culture is built on three core values that we live and breathe everyday, they are:
INSPIRE: We put people first and empower them to be the best they can be.
INVENT: We take an innovative approach to creating straightforward solutions for our customers.
DELIVER: We set ambitious goals and hold ourselves accountable to achieving them.
If reading all that piqued your interest, drop us a line and let us know why you would be a great fit for us. Whether it be through a resume
- or something else you think is better
- send us what you believe will impress us. Show us your creative process
- how you think and solve problems!
True to its Canadian values, Zensurance celebrates diversity in its workforce structure and encourages applications from all backgrounds.