About L3Harris Technologies

L3Harris Technologies is an agile global aerospace and defense technology innovator, delivering end-to-end solutions that meet customers' mission-critical needs. The company provides advanced defense and commercial technologies across air, land, sea, space and cyber domains. L3Harris has approximately $17 billion in annual revenue, 50,000 employees and customers in more than 130 countries. L3Harris.com

L3Harris is dedicated to recruiting and developing diverse, high-performing talent who are passionate about what they do. Our employees are unified in a shared dedication to our customer's mission and quest for professional growth. L3Harris provides an inclusive, engaging environment designed to empower employees and promote work-life success. Fundamental to our culture is an unwavering focus on values, dedication to our communities, and commitment to excellence in everything we do.

About the Role

The Director of Product Marketing and Strategy is responsible for providing guidance to the organization's multi-domain product portfolio and systems solutions to meet the corporation's goals of profitability, market share and return on investment.

Essential Responsibilities

  • Product Strategy
  • Actively solicit feedback from the sales force as it pertains to trends in customer requirements
  • Keep CTO appraised of such trends, as well as requirements of major opportunities and competitive offerings
  • Provide market uptake analysis in support of investment in new product development

Provide market requirements to major NPI projects

  • Strategic Marketing
  • Actively identify and execute upon industrial partnership and co-marketing opportunities where it would strengthen WESCAM's market position
  • Identify potential corporate acquisition candidates and generate supporting business analysis
  • Competitive Intelligence
  • Understand the product line, competitive position, business strategy and performance, and major platforms/wins of competitors in WESCAM's market space
  • Produce regular reports of competitor performance where information is available
  • Understand competitors' product/technical offerings and strengths (differentiators) and weaknesses versus WESCAM products. Advise sales on how to counter perceived competitor strengths.
  • Generate competitive analysis for the sales force in support of opportunity development
  • Generate competitive and price-to-win analyses for major proposals
  • Market Analysis
  • Stay well-informed of the global PESTEL and military environment for potential impact on WESCAM's markets
  • Stay well-informed of major sources of funding (e.g. programs, other government funding) in the addressable market
  • Generate forecasts of global defense spending trends. Includes market growth/decline rate (CAGR)
  • Maintain the ability to forecast the size and growth/decline rate of individual market segments within military EO/IR
  • Generate market share analysis as input to business strategy activities
  • Technical Marketing
  • Support Marketing Communications as it pertains to product messaging, positioning, and technical accuracy of marketing collateral
  • Support the sales force, especially in the pre-bid phase of opportunity development, with tools such as competitive analyses, technical briefs, and ?white papers'
  • Generate and maintain detailed product overview documents and PowerPoint presentations
  • Keep Sales & Marketing appraised of the product roadmap
  • Support the market launch process in the introduction of new and refreshed product to the customer base
  • Price Book
  • Assist in providing Competitive feedback on annual cycle
  • Manage direct reports, including capability/career development and mentorship

Employer Information

Burlington, ON, Canada
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