KEY RESPONSIBILITIES AND TASKS

  • Public Engagement (35%)
  • Manage CARE Canada Ambassador Program, including development and retention of external ambassadors, social influencers, champions etc.
  • Develop and manage marketing programs and campaigns for influencers, champions and other constituents, including relationships with bloggers, soft media, relevant organizations, coalitions and various partners that will promote CARE
  • Develop and execute events to increase public engagement and visibility of CARE brand and key spokespeople including panels, webinars and public town halls
  • Responsible for oversight and strategy of CARE's owned constituent engagement channels including CARE.ca, social channels, and media products (e.g. CARE podcast)
  • Work with Brand Experience Officer to optimize web and landing pages, track conversions and identify opportunities for improvement
  • Explore new unpaid avenues/audiences for distribution of branded content
  • Media Relations (30%)
  • Manages day-to-day relations with the media and works towards mutually-beneficial long-term relationships with journalists
  • Designs and manages roster of internal spokespeople, trains and prepares spokespeople for media interactions
  • Writes, edits and adapts materials (statements, releases, OpEd pitches) for journalists
  • Monitor and optimize media program metrics (e.g. reach, impressions, influence)
  • Connects with CARE International media staff, spokespeople and liaisons for coordinated messaging and media
  • Corporate Communications and Brand (25%)
  • Manage program of internal updates to staff through written and video messages (Teams notes, SLT/CEO updates, internal newsletter)
  • Write and publish corporate statements and updates
  • Manage internal and external brand tools and messaging including brand guides, target audience personas and market research
  • Manage relationship with media agencies
  • Oversee corporate web site and social channels
  • Responsible for annual report content and project management
  • Collaboration (10%)
  • Provide support to other units on communications and media
  • Participate and input into departmental budgets, performance targets and evaluation measures
  • Promote harmonious and productive working relationships as a member of a team

REQUIREMENTS

  • 5 to 7 years of experience in a marketing, communications or public engagement role and people management experience
  • Experience with campaigns, media or public relations
  • Knowledge of web and social media platforms and best practices
  • Strong data manipulation skills
  • Strong project management skills
  • Experience with social media strategy, execution and measurement
  • Basic graphic design skills for web
  • Exceptional ability to develop and maintain key external relationships
  • Minimum college diploma or university degree in marketing, computer science, web development or equivalent experience

Key Competencies

  • This role is both strategic and tactical and requires a hands on, positive approach
  • Be data driven and results oriented
  • Capable of working under pressure
  • Flexible and handles new challenges with a positive approach
  • Ability to multi-task, deal with ambiguous situations and find solutions
  • Quick learner with aptitude for acquiring new technical skills (and sharing them with others)

Applications will be received until August 12, 2020

Other details

  • Pay Type Salary

Employer Information

Ottawa, ON, Canada
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