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OVERVIEW :

Term: 1 year

The incumbent will plan, lead and implement the digital efforts of the Faculty of Mathematics to advance its image, profile and reputation in support of the communications strategy. Acting as the digital expert, they will provide broad strategic and specific tactical leadership for the 60+ web sites, digital screens and social through measurement and collaboration with the broader University community. They will work together with the Director, Strategic Communications to uphold the University and Faculty branding

RESPONSIBILITIES :

Leading digital

  • Conduct and secure research to identify business needs and user needs to meet the University's strategic marketing and communications objectives via web, digital and social channels
  • Monitor and report on metrics for web, digital initiatives and identify, and track related internationally respected measures
  • Provide leadership and guidance on all digital and content marketing and communications to the department, campus-wide colleagues and senior leadership
  • Creates a long-term digital communications strategy for the Faculty to support strategic objectives and integrated communication needs
  • Strategically and systematically evaluates emerging and longer-term opportunities in digital communications
  • Scans the environment for key information and messages to inform the development of communications strategies
  • Manage major digital communications initiatives undertaken for the faculty, including content audits and reviews, and migrations of sites into the University's Content Management System (CMS)
  • Applies research-based decision making to improve web content to meet user and organizational needs (i.e. improve find-ability, search engine optimization (SEO) relevance/stickiness)
  • Assumes project management responsibilities for web, online and social media content development and maintenance (including people, tools, time and budget)
  • Aligns the faculty's digital communication initiatives with the Waterloo vision, brand promise and attributes

Writing and editing

  • Researches, writes and edits compelling copy for marketing collateral that supports strategic initiatives. Work with designers, photographers and external vendors to create visually appealing products within budget
  • Acts as an editorial resource by assisting with researching, writing, editing and designing strategic publications and communications including annual reports, backgrounders, and brochures
  • Write and edit multi-media web and online content in alignment with digital-content-writing best practices and web accessibility legislative requirements, and provide editorial support for web content as required

Messaging and branding

  • Develops messaging for Faculty leadership at speaking engagements, in keeping with and relying on a knowledge of advancement goals and priorities
  • Participates in the development of messaging for the Faculty
  • Remains up-to-date and knowledgeable about all academic and research activities within Math in order to make educated statements about Faculty activities, and to optimize stakeholder participation in communications initiatives
  • Maintains an exceptional understanding of brand guidelines and promote a unified look and feel for the Faculty through the creation and maintenance of a suite of promotional material
  • Encourages adherence to brand guidelines among faculty, staff and students by fielding questions, and providing direction and expert counsel on best practice
  • Works in support of the Director, Strategic Communications to enhance the profile, image and reputation of the Faculty in the media and general public

Relationship building

  • Develop and build strong relationships and maintain a network with University colleagues involved with communications and content strategy
  • Autonomously develop ongoing expertise and stay current in a changing media and social media landscape
  • Build relationships within the Faculty of Mathematics and the wider university in support of Faculty and University objectives
  • Qualifications:
  • Degree in marketing or strategic communications, or related field, or equivalent experience. English, Journalism or Advertising degree preferred
  • Minimum of 5-7 years of experience in a relevant marketing communications role, preferably with experience in the university sector
  • Public relations experience is a strong asset
  • Superior written and verbal communication skills
  • Proven strategic thinking
  • Excellent presentation skills
  • Experience in positioning and brand building
  • Creative campaign development
  • Advertising planning
  • Media planning and buying
  • Measurement and evaluation
  • Demonstrated success in producing effective print publications
  • Critical thinking and analytical skills to enable assessment of complex higher education issues of concern to stakeholders including among others, the media, the public, employers, recruiters,academics and funders
  • Strong organizational skills and ability to handle multiple tasks and meet deadlines
  • Actively and skillfully engaged in social media
  • Advanced knowledge of Word, Excel, PowerPoint, Drupal-based content management system
  • Work outside the normal operating hours of the institution can sometimes be expected in this role
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