At Neo, we strive to remove the friction and anxiety of everyday spending and saving by bringing together thoughtful technology, beautiful design and challenging the status quo. We're trailblazers who believe you can live life to the fullest when you're not worried about your financial well-being. That means chasing after your wildest dreams on top of your everyday life and not once, ever looking back.

Neo Financial is looking for a Director of Growth Marketing to join our team in Calgary. This Director of Growth Marketing will be at the forefront of leading customer acquisition, retention and engagement.

WHAT YOU'LL BE DOING:

  • Craft and execute a strategic roadmap of marketing initiatives to drive the online and offline acquisition and retention of customers into the Neo platform
  • Develop clear product value propositions that are persona-led and competitively positioned
  • Relentlessly work towards maximum customer acquisition
  • Develop and execute goal-oriented and metric-driven campaigns with appropriate measurement and tracking to ensure effectiveness and allow for continuous optimization
  • Work closely with the leadership team to support overall vision and strategy
  • Oversee day to day operations and projects within the performance and product marketing teams
  • Decipher the various touch-points in the customer journey to determine attribution of marketing efforts that allows for ongoing insights and optimization
  • Work with Neo's creative team to maintain quality of design throughout the Neo brand and its various outlets

WHO WE'RE LOOKING FOR:

  • Extremely passionate about customer attraction
  • Track record of success, intellectually curious and incredibly driven to succeed
  • At least 4 years experience within marketing management
  • 3+ years product marketing experience
  • Bachelor's degree in Marketing, Communications or a relevant field
  • Strong track record of successfully leading a team/projects
  • Ability to lead and manage change
  • Thrives in an analytical environment

WHAT WILL HELP YOU SUCCEED:

  • Adaptable, high-achievers energized by a startup environment
  • Team players who love being part of an agile ecosystem
  • Makers with a drive to finish, impress users, and delight customers
  • You are a driven individual who wants to win
  • You are (very nearly) a perfectionist while also being pragmatic
  • A strong belief that 'there is always better' that permeates everything you do
  • A love for data
  • and the insights it can bring to the fore
  • A passion for/obsession with startups and technology

WHAT IT'S LIKE TO WORK WITH US:

At Neo, you'll be working with industry-leading technology that changes the way we live and realize a better financial future. It's a serious deal, but that doesn't mean we don't know a thing or two about having fun. Our entrepreneurial environment gets our adrenaline pumping and beats the regular 9-5 job. We're in it together, always. Gain hands-on experience and be part of the future.

ABOUT APPLYING WITH NEO:

Neo Financial is an equal opportunity employer. We are excited to meet with and hire the top talent out there. We appreciate your interest in working with us; however, only those applicants selected for interviews will be contacted. Successful candidates for this position will be required to undergo a security screening, including a criminal records check and may require a credit check.


Employer Information

Calgary, AB, Canada
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