At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.

At Rogers, we are on a journey to grow our Agile Marketing practice and we are seeking Agile Marketing Scrum Master to help us nurture and accelerate the adoption of Agile Marketing best practices. Our colleagues in Digital and Consumer IT teams are already using different forms of Agile ways of working with great success. We're taking the trail they've blazed and expanding Agile ways of working into our Wireless organisation with Agile Marketing.

We are looking for an Agile Marketing Scrum Master/Program Manager with Marketing or Digital Marketing background who will sit at the intersection of strategy & implementation in our agile marketing squads. The Scrum Master is here to make the agile marketing team run smoothly and lead the squad in conducting ceremonies, ideating marketing tests, prioritizing ideas & sprints and communicating results to senior executives. On an average day, the scrum master might be immersed in developing hypothesis to test, analyzing data, working side by side with the product owner, coaching a team, managing multiple stakeholders within the business, all while keeping our customer at the center of everything we do.

Key Responsibilities

  • Facilitate processes of an agile marketing team
  • Run agile ceremonies (e.g., stand-up, sprint planning), co-create and manage test backlog and help team remove roadblocks on a daily basis
  • Ensure key processes are respected to drive execution
  • Assist the Business Owner in leading the agile team:
  • Coordinate ideation sessions
  • Ensure with test lead that test briefs are ready, on time and with all required info
  • Plan and lead sprint planning sessions
  • Plan and lead sprint retro sessions
  • Provide reporting on squad performance
  • Provide coaching and support to team members on agile practices
  • Support the Product Owner to create clear goals and product backlog
  • Introduce new and advanced practices to improve the team and performance
  • Work with other scrum masters to share lessons learned and continuously improve way of work
  • Solicit team feedback to identify areas of opportunity and work with team to continuously improve


  • Experience working as a Scrum Master in an Agile marketing organization
  • Knowledge of Agile framework, with a focus on Agile Marketing, prior experience in Marketing and/or Digital Marketing
  • CSM/SAFe/KanBan certified or equivalent experience considered as an asset
  • Exceptional leadership skills to support, enable and serve teams with variety of expertise and background
  • Very organized and detailed oriented
  • Exceptional troubleshooting skills and should thrive in high expectation scenario with many stakeholders
  • Strong analytical and problem solving skills
  • Proficient in creating and managing dashboards
  • A continuous improvement mindset to drive improvements to team performance
  • Ability to resolve conflict and improve team dynamics
  • Excellent communication skills
  • Knowledge of digital marketing principles such as funnel optimization UX, SEO & Landing Page optimization considered as an asset
  • Experience in working with data analysts to project and report behavioral and revenue data considered as an asset
  • Experience with tools such as Jira, and MS Teams

Schedule: Full time

Shift: Day

Length of Contract: Not Applicable (Regular Position)

Work Location: 333 Bloor Street East (012), Toronto, ON

Travel Requirements: Up to 10%

Posting Category/Function: Marketing & Marketing Communication

Requisition ID: 204353

Together, we'll make more possible, and these six shared values guide and define our work:

  • Our people are at the heart of our success
  • Our customers come first. They inspire everything we do
  • We do what's right, each and every day
  • We believe in the power of new ideas
  • We work as one team, with one vision
  • We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Posting Notes: Marketing

Employer Information

Toronto, ON, Canada
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